Universities are doing whatever they can to try and attract as many applicants as possible, from new residence halls to dining halls, it’s all about creating memorable experiences for students.
Rutgers University - Camden’s most recent attempt at separating itself from competitors is a new branded Welcome Center. Designed by JZA+D, a “winding hallway of discovery” greets admissions candidates and leads to a bespoke reception desk and custom flooring designs.
Courtesy Rutgers University.
The welcome desk, circular overhead lighting fixtures, and accent walls are adorned with custom 3D text. Behind the desk, Rutgers archival pieces and university artifacts rest on illuminated bases and a graphic mural offers a glimpse of academic life imagery.
See Also: Academic honors: The importance of residence halls
Beyond the main waiting area is a hallway with moveable benches and chairs that leads to newly finished meeting rooms and a large presentation space for applicant information sessions. "The new spaces are also very adaptable and flexible,” says Joshua Zinder, Founder and Principal, JZA+D. “For example, the mural wall uses magnetic graphics, so the admissions team can add new images from time to time. Also, the built-in benches along the wall double as storage.”
The completed Welcome Center is now open.
Courtesy Rutgers University.
Courtesy Rutgers University.
Related Stories
University Buildings | May 22, 2018
NC State University’s transparent engineering building has ‘engineering on display’ around every corner
Clark Nexsen designed the new building.
University Buildings | May 15, 2018
South Dakota State University to receive new apartment and townhouse neighborhood
The units will house juniors, seniors, and graduate students.
Sports and Recreational Facilities | May 15, 2018
Is this the most environmentally sustainable arena in the country?
The university arena was designed by Architectural Resources Cambridge.
Sponsored | University Buildings | May 7, 2018
Metal composite materials engineer sound and inspire bold designs
University Buildings | May 3, 2018
Williams College bookstore is a LEED Platinum space for more than just books
CambridgeSeven designed the campus bookstore.
Art Galleries | Apr 23, 2018
VCU’s Institute for Contemporary Art officially opens
Steven Holl Architects designed the building.
University Buildings | Apr 19, 2018
University of Minnesota’s Pioneer Hall to receive $104.5 million renovation/addition
The original building was no longer functional for modern day purposes.
Sports and Recreational Facilities | Apr 19, 2018
Northwestern’s new multi-sport training facility offers expansive views of Lake Michigan
Perkins+Will designed the facility.
University Buildings | Apr 18, 2018
University of Hawaii’s new Administration & Allied Health Building nears completion
Perkins+Will’s LA Studio designed the building.
Energy-Efficient Design | Mar 20, 2018
University of Hawaii Maui College on pace to become first U.S. campus to generate 100% renewable energy on-site
The project is part of a partnership with Johnson Controls and Pacific Current that will also allow four UH community college campuses on Oahu to significantly reduce their fossil fuel consumption.