Universities are doing whatever they can to try and attract as many applicants as possible, from new residence halls to dining halls, it’s all about creating memorable experiences for students.
Rutgers University - Camden’s most recent attempt at separating itself from competitors is a new branded Welcome Center. Designed by JZA+D, a “winding hallway of discovery” greets admissions candidates and leads to a bespoke reception desk and custom flooring designs.
Courtesy Rutgers University.
The welcome desk, circular overhead lighting fixtures, and accent walls are adorned with custom 3D text. Behind the desk, Rutgers archival pieces and university artifacts rest on illuminated bases and a graphic mural offers a glimpse of academic life imagery.
See Also: Academic honors: The importance of residence halls
Beyond the main waiting area is a hallway with moveable benches and chairs that leads to newly finished meeting rooms and a large presentation space for applicant information sessions. "The new spaces are also very adaptable and flexible,” says Joshua Zinder, Founder and Principal, JZA+D. “For example, the mural wall uses magnetic graphics, so the admissions team can add new images from time to time. Also, the built-in benches along the wall double as storage.”
The completed Welcome Center is now open.
Courtesy Rutgers University.
Courtesy Rutgers University.
Related Stories
University Buildings | Feb 16, 2018
The University of Washington receives a new Nanoengineering and Sciences Building
The building marks the second phase of a 168,000-sf complex.
University Buildings | Feb 9, 2018
University of Missouri’s new dining experience lessens food waste and inventory
The project was designed by KWK Architects.
University Buildings | Jan 31, 2018
Report: Spending spree on new buildings a risky venture for some U.S. universities
Higher education institutions continue to add new buildings in spite of increased stress on facilities management budgets, according to a new report from Sightlines.
Healthcare Facilities | Jan 29, 2018
The new Virginia Tech Biomedical Research Addition will include research facilities in five thematic areas
The project is a collaboration between Carilion Clinic and Virginia Tech.
University Buildings | Jan 22, 2018
University of Copenhagen’s new research building focuses on energy efficiency
C. F. Møller designed the building.
University Buildings | Jan 19, 2018
A 360-degree classroom highlights Washington State University’s new academic innovation hub
The circle-in-the-round classroom can accommodate 275 students.
University Buildings | Jan 18, 2018
New living/learning facility at the University of Illinois at Chicago breaks ground
Solomon Cordwell Buenz (SCB) designed the facility.
Game Changers | Jan 12, 2018
‘Kit of parts’ anchors university’s remake
Sasaki designs interchangeable spaces to support a major educational shift at Mexico’s largest university system.
Education Facilities | Jan 8, 2018
Three former school buildings are repurposed to create mini-campus for teacher education
The $25.3 million project is currently under construction on the Winona State University campus.
Healthcare Facilities | Jan 6, 2018
A new precision dental center embodies Columbia University’s latest direction for oral medicine education
The facility, which nests at “the core” of the university’s Medical Center, relies heavily on technology and big data.
