Universities are doing whatever they can to try and attract as many applicants as possible, from new residence halls to dining halls, it’s all about creating memorable experiences for students.
Rutgers University - Camden’s most recent attempt at separating itself from competitors is a new branded Welcome Center. Designed by JZA+D, a “winding hallway of discovery” greets admissions candidates and leads to a bespoke reception desk and custom flooring designs.
Courtesy Rutgers University.
The welcome desk, circular overhead lighting fixtures, and accent walls are adorned with custom 3D text. Behind the desk, Rutgers archival pieces and university artifacts rest on illuminated bases and a graphic mural offers a glimpse of academic life imagery.
See Also: Academic honors: The importance of residence halls
Beyond the main waiting area is a hallway with moveable benches and chairs that leads to newly finished meeting rooms and a large presentation space for applicant information sessions. "The new spaces are also very adaptable and flexible,” says Joshua Zinder, Founder and Principal, JZA+D. “For example, the mural wall uses magnetic graphics, so the admissions team can add new images from time to time. Also, the built-in benches along the wall double as storage.”
The completed Welcome Center is now open.
Courtesy Rutgers University.
Courtesy Rutgers University.
Related Stories
University Buildings | May 29, 2019
Gonzaga University’s Myrtle Woldson Performing Arts Center opens
New building includes interactive exhibit in tribute to the center’s donor.
University Buildings | May 17, 2019
Designing for the next generation of student life
When a prospective student evaluates an institution, they are imagining whether they can see themselves there as an individual.
Healthcare Facilities | May 16, 2019
ASU Health Futures Center combines a novel design and approach to learning
The trapezoidal shape of the building is an eco-friendly feature.
University Buildings | May 8, 2019
Victory Drive Student Housing project will bring 650 beds to Savannah College of Art and Design
The project will utilize the design-build resources of Clayco and BatesForum.
University Buildings | May 7, 2019
Center for Engineering, Innovation, and Sciences opens on Wentworth Institute of Technology’s Boston campus
Leers Weinzapfel Associates designed the building.
University Buildings | Apr 29, 2019
‘One Harvard’ initiative injects new life into campus center
The university’s Smith Campus Center now offers a centralized gathering place with several dining options.
University Buildings | Apr 24, 2019
Teaching on the cutting edge of design
University of Illinois at Urbana Champaign Campus Instructional Facility will celebrate and foster creativity and interdisciplinary cooperation.
University Buildings | Apr 22, 2019
An old warehouse building becomes the new Campus Center at Springfield Technical Community College
Ann Beha Architects designed the building.
University Buildings | Apr 19, 2019
Curtin University library redevelopment will modernize iconic campus structure
Brutalist structure to be softened with redesign by Schmidt Hammer Lassen Architects.
University Buildings | Apr 16, 2019
UMass Amherst’s new copper-clad Business Innovation Hub adds 70,000 sf to the university’s business school
Bjarke Ingels Group designed the facility.
