Universities are doing whatever they can to try and attract as many applicants as possible, from new residence halls to dining halls, it’s all about creating memorable experiences for students.
Rutgers University - Camden’s most recent attempt at separating itself from competitors is a new branded Welcome Center. Designed by JZA+D, a “winding hallway of discovery” greets admissions candidates and leads to a bespoke reception desk and custom flooring designs.
Courtesy Rutgers University.
The welcome desk, circular overhead lighting fixtures, and accent walls are adorned with custom 3D text. Behind the desk, Rutgers archival pieces and university artifacts rest on illuminated bases and a graphic mural offers a glimpse of academic life imagery.
See Also: Academic honors: The importance of residence halls
Beyond the main waiting area is a hallway with moveable benches and chairs that leads to newly finished meeting rooms and a large presentation space for applicant information sessions. "The new spaces are also very adaptable and flexible,” says Joshua Zinder, Founder and Principal, JZA+D. “For example, the mural wall uses magnetic graphics, so the admissions team can add new images from time to time. Also, the built-in benches along the wall double as storage.”
The completed Welcome Center is now open.
Courtesy Rutgers University.
Courtesy Rutgers University.
Related Stories
University Buildings | Jul 14, 2020
Cornell College partners with Johnson Controls to improve campus energy efficiency
The plan will reduce the college’s energy usage by 20%.
University Buildings | Jun 3, 2020
Renovation can turn older university buildings into high-performing labs
David Miller of BSALifeStructures offers technical advice on renovation of college and university laboratories and scientific research facilities.
University Buildings | Jun 2, 2020
COVID-19 and teaching the next generation of nurses
COVID-19 hasn’t just upended healthcare delivery, the workplace, and all levels of education – the economic toll is still being realized – and capital projects on college and university campuses will inevitably be impacted as public and privately funded projects adjust to the budget crunch.
University Buildings | May 20, 2020
JCJ Architecture, Moody Nolan complete UCONN's Student Recreation Center
The project sits at the center of the Storrs campus.
University Buildings | May 19, 2020
Clemson's new Outdoor Education Center uses a Mass Timber Structural System
Cooper Carry designed the project.
University Buildings | Apr 29, 2020
Dixie State University's new Human Performance Center
Hastings+Chivetta designed the project.
Coronavirus | Apr 10, 2020
COVID-19: Converting existing hospitals, hotels, convention centers, and other alternate care sites for coronavirus patients
COVID-19: Converting existing unused or underused hospitals, hotels, convention centers, and other alternate care sites for coronavirus patients
University Buildings | Apr 9, 2020
Designing for the next generation of student life: Academically aligned
Since many academic departments have been concentrated in their own buildings or portions of campus, bringing these disciplines into a shared facility is fairly new territory.
Coronavirus | Mar 30, 2020
Learning from covid-19: Campuses are poised to help students be happier
Overcoming isolation isn’t just about the technological face to face, it is about finding meaningful connection and “togetherness”.
University Buildings | Mar 26, 2020
How to convert college dorms to support the coronavirus crisis
While student dormitories are well-suited to certain alternate healthcare uses — from housing clinical staff to treating low-acuity patients — there are important elements to consider when exploring how to convert them for coronavirus treatment.