After reviewing a pool of nine applicants, the City of West Hollywood named four finalists in a competition to design a new advertising display for the Sunset Strip.
The mile-and-a-half stretch of boulevard cuts through West Hollywood, Calif., just outside of Los Angeles. Along with theaters, restaurants, shops, and clubs, the Strip is known for its array of billboards, as cluttered as they are striking.
The finalists of the The Sunset Strip Spectacular Pilot Creative Off-Site Advertising Sign Competition are teams made of JCDecaux and Zaha Hadid Project Management Limited; Orange Barrel Media, Tom Wiscombe Architects, and MoCA; Outfront Media, Gensler, and MAK; and TAIT Towers. The entries can be viewed online.
An ideal spectacular design, according to the city, is one that is digital, multidimensional, and interactive (curved multi-planar forms, specialized lighting, moving parts, and 3D props are encouraged). It uses kinetic signage and creative programming, and can be understood both up close and at a distance. It encourages viewer participation through social media, and it incorporates a multi-use public square at its base. It can be no higher than 90 feet tall and have no more than 1,000 sf of digital display elements.
A jury will decide a winner later this month. The winner will receive a five-year contract with West Hollywood to construct and install its piece.
(Renderings courtesy their respective designers, via ArchDaily. Click images to enlarge)
Orange Barrel Media, Tom Wiscombe Architects, MoCA
Related Stories
Giants 400 | Aug 22, 2023
Top 175 Architecture Firms for 2023
Gensler, HKS, Perkins&Will, Corgan, and Perkins Eastman top the rankings of the nation's largest architecture firms for nonresidential building and multifamily housing work, as reported in Building Design+Construction's 2023 Giants 400 Report.
Higher Education | Aug 22, 2023
How boldly uniting divergent disciplines boosts students’ career viability
CannonDesign's Charles Smith and Patricia Bou argue that spaces designed for interdisciplinary learning will help fuel a strong, resilient generation of students in an ever-changing economy.
Apartments | Aug 22, 2023
Key takeaways from RCLCO's 2023 apartment renter preferences study
Gregg Logan, Managing Director of real estate consulting firm RCLCO, reveals the highlights of RCLCO's new research study, “2023 Rental Consumer Preferences Report.” Logan speaks with BD+C's Robert Cassidy.
Shopping Centers | Aug 22, 2023
The mall of the future
There are three critical aspects of mall design that, through evolution, have proven to be instrumental in the staying power of a retail destination: parking, planning, and customer experience. This are crucial to the mall of the future.
Affordable Housing | Aug 21, 2023
Essential housing: What’s in a name?
For many in our communities, rising rents and increased demand for housing means they are only one paycheck away from being unhoused. It’s time to stop thinking of affordable housing as a handout and start calling it what it is: Essential Housing.
Healthcare Facilities | Aug 21, 2023
Sutter Health’s new surgical care center finishes three months early, $3 million under budget
Sutter Health’s Samaritan Court Ambulatory Care and Surgery Center (Samaritan Court), a three-story, 69,000 sf medical office building, was recently completed three months early and $3 million under budget, according to general contractor Skanska.
Healthcare Facilities | Aug 18, 2023
Psychiatric hospital to feature biophilic elements, aim for net-zero energy
A new 521,000 sf, 350-bed behavioral health hospital in Lakewood, Wash., a Tacoma suburb, will serve forensic patients who enter care through the criminal court system, freeing other areas of campus to serve civil patients. The facility at Western State Hospital, to be designed by HOK, will promote a holistic approach to rehabilitation as part of the state’s vision for transforming behavioral health.
Vertical Transportation | Aug 17, 2023
Latest version of elevator safety code has more than 100 changes
A new version of ASME A17.1/CSA B44, a safety code for elevators, escalators, and related equipment developed by the American Society of Mechanical Engineers, will be released next month.
Adaptive Reuse | Aug 16, 2023
One of New York’s largest office-to-residential conversions kicks off soon
One of New York City’s largest office-to-residential conversions will soon be underway in lower Manhattan. 55 Broad Street, which served as the headquarters for Goldman Sachs from 1967 until 1983, will be reborn as a residence with 571 market rate apartments. The 30-story building will offer a wealth of amenities including a private club, wellness and fitness activities.
Sustainability | Aug 15, 2023
Carbon management platform offers free carbon emissions assessment for NYC buildings
nZero, developer of a real-time carbon accounting and management platform, is offering free carbon emissions assessments for buildings in New York City. The offer is intended to help building owners prepare for the city’s upcoming Local Law 97 reporting requirements and compliance. This law will soon assess monetary fines for buildings with emissions that are in non-compliance.