After reviewing a pool of nine applicants, the City of West Hollywood named four finalists in a competition to design a new advertising display for the Sunset Strip.
The mile-and-a-half stretch of boulevard cuts through West Hollywood, Calif., just outside of Los Angeles. Along with theaters, restaurants, shops, and clubs, the Strip is known for its array of billboards, as cluttered as they are striking.
The finalists of the The Sunset Strip Spectacular Pilot Creative Off-Site Advertising Sign Competition are teams made of JCDecaux and Zaha Hadid Project Management Limited; Orange Barrel Media, Tom Wiscombe Architects, and MoCA; Outfront Media, Gensler, and MAK; and TAIT Towers. The entries can be viewed online.
An ideal spectacular design, according to the city, is one that is digital, multidimensional, and interactive (curved multi-planar forms, specialized lighting, moving parts, and 3D props are encouraged). It uses kinetic signage and creative programming, and can be understood both up close and at a distance. It encourages viewer participation through social media, and it incorporates a multi-use public square at its base. It can be no higher than 90 feet tall and have no more than 1,000 sf of digital display elements.
A jury will decide a winner later this month. The winner will receive a five-year contract with West Hollywood to construct and install its piece.
(Renderings courtesy their respective designers, via ArchDaily. Click images to enlarge)
Orange Barrel Media, Tom Wiscombe Architects, MoCA
Outfront Media, Gensler, MAK
JCDecaux and Zaha Hadid Project Management Limited
TAIT Towers
Related Stories
| Jun 17, 2013
DOE launches database on energy performance of 60,000 buildings
The Energy Department today launched a new Buildings Performance Database, the largest free, publicly available database of residential and commercial building energy performance information.
| Jun 7, 2013
Must see: Building façade made of massive concrete drain pipes
Looking to create a unique atmosphere using natural materials for the Prahran Hotel pub near Melbourne, local architect Techné Architects cleverly incorporated a series of concrete sewer pipes into the building's main façade.
| Jun 5, 2013
USGBC: Free LEED certification for projects in new markets
In an effort to accelerate sustainable development around the world, the U.S. Green Building Council is offering free LEED certification to the first projects to certify in the 112 countries where LEED has yet to take root.
| Jun 3, 2013
Construction spending inches upward in April
The U.S. Census Bureau of the Department of Commerce announced today that construction spending during April 2013 was estimated at a seasonally adjusted annual rate of $860.8 billion, 0.4 percent above the revised March estimate of $857.7 billion.
| May 31, 2013
Japan to transform canal into world's largest outdoor pool
A wild proposal by the city of Osaka, Japan, would transform the Dotonbori Canal into a 2,625-foot-long, 40-foot-wide pool.
| May 22, 2013
Return of retail? Rent growth seen in recovering markets
Like digging a ditch with a spoon, retail demand driven by population growth has eaten away at the supply of available store space in the markets that have been slowest to recover from the downturn. Vacancy rates are reaching a point that will give at least some landlords in every market the clout to demand slightly higher rents.
| May 21, 2013
7 tile trends for 2013: Touch-sensitive glazes, metallic tones among top styles
Tile of Spain consultant and ceramic tile expert Ryan Fasan presented his "What's Trending in Tile" roundup at the Coverings 2013 show in Atlanta earlier this month. Here's an overview of Fasan's emerging tile trends for 2013.
| May 20, 2013
Jones Lang LaSalle: All U.S. real estate sectors to post gains in 2013—even retail
With healthier job growth numbers and construction volumes at near-historic lows, real estate experts at Jones Lang LaSalle see a rosy year for U.S. commercial construction.
| May 16, 2013
Chicago unveils $1.1 billion plan for DePaul arena, Navy Pier upgrades
Hoping to send a loud message that Chicago is serious about luring tourism and entertainment spending, Mayor Rahm Emanuel has released details of two initiatives that have been developing for more than a year and that it says will mean $1.1 billion in investment in the McCormick Place and Navy Pier areas.
| Apr 30, 2013
Tips for designing with fire rated glass - AIA/CES course
Kate Steel of Steel Consulting Services offers tips and advice for choosing the correct code-compliant glazing product for every fire-rated application. This BD+C University class is worth 1.0 AIA LU/HSW.
