After reviewing a pool of nine applicants, the City of West Hollywood named four finalists in a competition to design a new advertising display for the Sunset Strip.
The mile-and-a-half stretch of boulevard cuts through West Hollywood, Calif., just outside of Los Angeles. Along with theaters, restaurants, shops, and clubs, the Strip is known for its array of billboards, as cluttered as they are striking.
The finalists of the The Sunset Strip Spectacular Pilot Creative Off-Site Advertising Sign Competition are teams made of JCDecaux and Zaha Hadid Project Management Limited; Orange Barrel Media, Tom Wiscombe Architects, and MoCA; Outfront Media, Gensler, and MAK; and TAIT Towers. The entries can be viewed online.
An ideal spectacular design, according to the city, is one that is digital, multidimensional, and interactive (curved multi-planar forms, specialized lighting, moving parts, and 3D props are encouraged). It uses kinetic signage and creative programming, and can be understood both up close and at a distance. It encourages viewer participation through social media, and it incorporates a multi-use public square at its base. It can be no higher than 90 feet tall and have no more than 1,000 sf of digital display elements.
A jury will decide a winner later this month. The winner will receive a five-year contract with West Hollywood to construct and install its piece.
(Renderings courtesy their respective designers, via ArchDaily. Click images to enlarge)
Orange Barrel Media, Tom Wiscombe Architects, MoCA
Outfront Media, Gensler, MAK
JCDecaux and Zaha Hadid Project Management Limited
TAIT Towers
Related Stories
| Oct 23, 2013
Gehry, Foster join Battersea Power Station redevelopment
Norman Foster and Frank Gehry have been selected to design a retail section within the £8 billion redevelopment of Battersea Power Station in London.
| Oct 18, 2013
Researchers discover tension-fusing properties of metal
When a group of MIT researchers recently discovered that stress can cause metal alloy to fuse rather than break apart, they assumed it must be a mistake. It wasn't. The surprising finding could lead to self-healing materials that repair early damage before it has a chance to spread.
| Oct 7, 2013
10 award-winning metal building projects
The FDNY Fireboat Firehouse in New York and the Cirrus Logic Building in Austin, Texas, are among nine projects named winners of the 2013 Chairman’s Award by the Metal Construction Association for outstanding design and construction.
| Oct 7, 2013
Reimagining the metal shipping container
With origins tracing back to the mid-1950s, the modern metal shipping container continues to serve as a secure, practical vessel for transporting valuable materials. However, these reusable steel boxes have recently garnered considerable attention from architects and constructors as attractive building materials.
| Oct 4, 2013
Mack Urban, AECOM acquire six acres for development in LA's South Park district
Mack Urban and AECOM Capital, the investment fund of AECOM Technology Corporation (NYSE: ACM), have acquired six acres of land in downtown Los Angeles’ South Park district located in the central business district (CBD).
| Sep 24, 2013
8 grand green roofs (and walls)
A dramatic interior green wall at Drexel University and a massive, 4.4-acre vegetated roof at the Kauffman Performing Arts Center in Kansas City are among the projects honored in the 2013 Green Roof and Wall Awards of Excellence.
| Sep 23, 2013
Six-acre Essex Crossing development set to transform vacant New York property
A six-acre parcel on the Lower East Side of New York City, vacant since tenements were torn down in 1967, will be the site of the new Essex Crossing mixed-use development. The product of a compromise between Mayor Michael Bloomberg and various interested community groups, the complex will include ~1,000 apartments.
| Sep 19, 2013
What we can learn from the world’s greenest buildings
Renowned green building author, Jerry Yudelson, offers five valuable lessons for designers, contractors, and building owners, based on a study of 55 high-performance projects from around the world.
| Sep 19, 2013
6 emerging energy-management glazing technologies
Phase-change materials, electrochromic glass, and building-integrated PVs are among the breakthrough glazing technologies that are taking energy performance to a new level.
| Sep 19, 2013
Roof renovation tips: Making the choice between overlayment and tear-off
When embarking upon a roofing renovation project, one of the first decisions for the Building Team is whether to tear off and replace the existing roof or to overlay the new roof right on top of the old one. Roofing experts offer guidance on making this assessment.
