After reviewing a pool of nine applicants, the City of West Hollywood named four finalists in a competition to design a new advertising display for the Sunset Strip.
The mile-and-a-half stretch of boulevard cuts through West Hollywood, Calif., just outside of Los Angeles. Along with theaters, restaurants, shops, and clubs, the Strip is known for its array of billboards, as cluttered as they are striking.
The finalists of the The Sunset Strip Spectacular Pilot Creative Off-Site Advertising Sign Competition are teams made of JCDecaux and Zaha Hadid Project Management Limited; Orange Barrel Media, Tom Wiscombe Architects, and MoCA; Outfront Media, Gensler, and MAK; and TAIT Towers. The entries can be viewed online.
An ideal spectacular design, according to the city, is one that is digital, multidimensional, and interactive (curved multi-planar forms, specialized lighting, moving parts, and 3D props are encouraged). It uses kinetic signage and creative programming, and can be understood both up close and at a distance. It encourages viewer participation through social media, and it incorporates a multi-use public square at its base. It can be no higher than 90 feet tall and have no more than 1,000 sf of digital display elements.
A jury will decide a winner later this month. The winner will receive a five-year contract with West Hollywood to construct and install its piece.
(Renderings courtesy their respective designers, via ArchDaily. Click images to enlarge)
Orange Barrel Media, Tom Wiscombe Architects, MoCA
Outfront Media, Gensler, MAK
JCDecaux and Zaha Hadid Project Management Limited
TAIT Towers
Related Stories
University Buildings | Aug 7, 2023
Eight-story Vancouver Community College building dedicated to clean energy, electric vehicle education
The Centre for Clean Energy and Automotive Innovation, to be designed by Stantec, will house classrooms, labs, a library and learning center, an Indigenous gathering space, administrative offices, and multiple collaborative learning spaces.
Green | Aug 7, 2023
Rooftop photovoltaic panels credited with propelling solar energy output to record high
Solar provided a record-high 7.3% of U.S. electrical generation in May, “driven in large part by growth in ‘estimated’ small-scale (e.g., rooftop) solar PV whose output increased by 25.6% and accounted for nearly a third (31.9%) of total solar production,” according to a report by the U.S. Energy Information Administration.
Resiliency | Aug 7, 2023
Creative ways cities are seeking to beat urban heat gain
As temperatures in many areas hit record highs this summer, cities around the world are turning to creative solutions to cope with the heat. Here are several creative ways cities are seeking to beat urban heat gain.
Government Buildings | Aug 7, 2023
Nearly $1 billion earmarked for energy efficiency upgrades to federal buildings
The U.S. General Services Administration (GSA) recently announced plans to use $975 million in Inflation Reduction Act funding for energy efficiency and clean energy upgrades to federal buildings across the country. The investment will impact about 40 million sf, or about 20% of GSA’s federal buildings portfolio.
MFPRO+ New Projects | Aug 4, 2023
Nashville gets 'first-of-its-kind' residential tower
Global architecture firm Goettsch Partners announces the completion of Alcove, a new 356-unit residential tower in Nashville, Tenn., developed by Giarratana LLC.
Industrial Facilities | Aug 3, 2023
The state of battery manufacturing in the era of EV
One of the most significant changes seen in today’s battery plant is the full manufacturing process—from raw materials to the fully operational battery.
Government Buildings | Aug 2, 2023
A historic courthouse in Charlotte is updated and expanded by Robert A.M. Stern Architects
Robert A.M. Stern Architects’ design retains the original building’s look and presence.
Hotel Facilities | Aug 2, 2023
Top 5 markets for hotel construction
According to the United States Construction Pipeline Trend Report by Lodging Econometrics (LE) for Q2 2023, the five markets with the largest hotel construction pipelines are Dallas with a record-high 184 projects/21,501 rooms, Atlanta with 141 projects/17,993 rooms, Phoenix with 119 projects/16,107 rooms, Nashville with 116 projects/15,346 rooms, and Los Angeles with 112 projects/17,797 rooms.
Architects | Aug 1, 2023
Ware Malcomb announces hire of Jason Golub as Regional Director
In this role, Golub is responsible for the overall leadership and continued growth of the office.
Market Data | Aug 1, 2023
Nonresidential construction spending increases slightly in June
National nonresidential construction spending increased 0.1% in June, according to an Associated Builders and Contractors analysis of data published today by the U.S. Census Bureau. Spending is up 18% over the past 12 months. On a seasonally adjusted annualized basis, nonresidential spending totaled $1.07 trillion in June.
