Generation Z (people born between 1997 and 2012) is different than Millennials in terms of lifestyle preferences and unique needs in student housing. Gen Z is the most digitally engaged group of students, as they have never known life before technology. They are also the most diverse and well-informed, knowing exactly how to get the information they need to make decisions.
To this end, university housing for the Gen Z student needs to incorporate the digital world. For example, many housing providers are utilizing apps to field student complaints and needs, plus track and communicate with students in real time. Reporting something like the heat not working needs to be able to be communicated in real time, 24/7.
As digitally engaged as Generation Z is, they still value and desire in-person communication and socialization. This unique trait impacts the types of spaces and amenities that residence halls should incorporate, says KWK Architects Principal Paul Wuennenberg.
“Gen Z is more independent in their learning style, but they want to be in a communal space, not isolated – the concept of being ‘alone together,’” said Wuennenberg.
The Gen Z student is typically very value conscious as they saw their Gen X parents suffer through the Great Recession and understand the importance of maximizing value. That being said, Gen Z students are willing to pay for amenities, and will pay more if they see it provides them value.
Using digital technology comes naturally to Gen Z students. Wi-Fi and networking are simply expected in student housing. Shopping online is the norm for the Gen Z student, so universities need to accommodate the ability for them to receive packages and have safe access to those packages 24/7.
According to Wuennenberg, the values that Gen Z espouses will promote more studios and micro units in residence halls. Gen Z students will also want more opportunities to cook for themselves and social spaces where they can work in an ‘alone together’ scenario. Providing spaces for gaming will also be important, as a majority of this generation say they game at least once a week.
“I think the combination of wanting privacy, having fewer people share restrooms, and the desire for maximizing value will encourage these types of units,” he said. “Allowing them choices will be extremely important.”
Related Stories
| Jul 18, 2014
Top Architecture Firms [2014 Giants 300 Report]
Gensler, Perkins+Will, NBBJ top Building Design+Construction's 2014 ranking of the largest architecture firms in the United States.
| Jul 18, 2014
2014 Giants 300 Report
Building Design+Construction magazine's annual ranking the nation's largest architecture, engineering, and construction firms in the U.S.
| Jul 17, 2014
A harmful trade-off many U.S. green buildings make
The Urban Green Council addresses a concern that many "green" buildings in the U.S. have: poor insulation.
| Jul 11, 2014
$44.5 million Centennial Hall opens at University of Wisconsin-Eau Claire
Centennial Hall houses the College of Education and Human Sciences and consolidates teacher education. It is the first new academic building on the UW-Eau Claire campus in more than 30 years.
| Jul 10, 2014
Berkeley Lab opens 'world's most comprehensive building efficiency simulator'
DOE’s new FLEXLAB is a first-of-its-kind simulator that lets users test energy-efficient building systems individually or as an integrated system, under real-world conditions.
| Jul 9, 2014
Harvard Business School to build large-scale conference center
Expected to open in 2018, the facility will combine the elements of a large-scale conference center, a performance space, and an intimate community forum. The new building will be designed by Boston-based William Rawn and Associates.
| Jul 7, 2014
7 emerging design trends in brick buildings
From wild architectural shapes to unique color blends and pattern arrangements, these projects demonstrate the design possibilities of brick.
| Jul 2, 2014
Emerging trends in commercial flooring
Rectangular tiles, digital graphic applications, the resurgence of terrazzo, and product transparency headline today’s commercial flooring trends.
| Jul 1, 2014
Winning design by 3XN converts modernist bathhouse to university library
Danish firm 3XN's design wins competition for a new educational facility for Mälardalen University in Sweden, which will house a library, communal spaces, and offices for 4,500 students and staff.
| Jun 23, 2014
Gehry's 'glass sail' cultural center for Foundation Louis Vuitton set to open in October
Comissioned by Bernard Arnault, American legendary architect Frank Gehry's newest structure in Paris for Foundation Louis Vuitton will house eleven galleries and an auditorium for performing arts.
