Generation Z (people born between 1997 and 2012) is different than Millennials in terms of lifestyle preferences and unique needs in student housing. Gen Z is the most digitally engaged group of students, as they have never known life before technology. They are also the most diverse and well-informed, knowing exactly how to get the information they need to make decisions.
To this end, university housing for the Gen Z student needs to incorporate the digital world. For example, many housing providers are utilizing apps to field student complaints and needs, plus track and communicate with students in real time. Reporting something like the heat not working needs to be able to be communicated in real time, 24/7.
As digitally engaged as Generation Z is, they still value and desire in-person communication and socialization. This unique trait impacts the types of spaces and amenities that residence halls should incorporate, says KWK Architects Principal Paul Wuennenberg.
“Gen Z is more independent in their learning style, but they want to be in a communal space, not isolated – the concept of being ‘alone together,’” said Wuennenberg.
The Gen Z student is typically very value conscious as they saw their Gen X parents suffer through the Great Recession and understand the importance of maximizing value. That being said, Gen Z students are willing to pay for amenities, and will pay more if they see it provides them value.
Using digital technology comes naturally to Gen Z students. Wi-Fi and networking are simply expected in student housing. Shopping online is the norm for the Gen Z student, so universities need to accommodate the ability for them to receive packages and have safe access to those packages 24/7.
According to Wuennenberg, the values that Gen Z espouses will promote more studios and micro units in residence halls. Gen Z students will also want more opportunities to cook for themselves and social spaces where they can work in an ‘alone together’ scenario. Providing spaces for gaming will also be important, as a majority of this generation say they game at least once a week.
“I think the combination of wanting privacy, having fewer people share restrooms, and the desire for maximizing value will encourage these types of units,” he said. “Allowing them choices will be extremely important.”
Related Stories
| Aug 13, 2014
Campus UX: Why universities should be creating 'branded environments' on campus
When most colleges and universities consider their brands, they rarely venture beyond the design and implementation of a logo, writes Gensler Design Director Brian Brindisi.
| Aug 12, 2014
Vietnam's 'dragonfly in the sky' will be covered in trees, vegetation
Designed by Vietnamese design firm Vo Trong Nghia Architects, the building will be made up of stacked concrete blocks placed slightly askew to create a soft, organic form that the architects say is reminiscent of a dragonfly in the sky.
| Aug 12, 2014
First look: Calatrava's futuristic Main Building opens at Florida Polytechnic University
The $60 million structure is wrapped in a bright-white, aluminum pergola for dramatic effect and solar shading.
| Aug 6, 2014
BIG reinvents the zoo with its 'Zootopia' natural habitat concept [slideshow]
Bjarke Ingels’ firm is looking to improve the 1960s-designed Givskund Zoo in Denmark by giving the animals a freer range to roam.
| Aug 6, 2014
25 projects win awards for design-build excellence
The 2014 Design-Build Project/Team Awards showcase design-build best practices and celebrate the achievements of owners and design-build teams in nine categories across the spectrum of horizontal and vertical construction.
| Aug 5, 2014
Shigeru Ban-designed Aspen Art Museum will open doors to public this week
After 18 month of planning and construction, the museum will open its new Shigeru Ban-designed facility to the public on August 9.
| Aug 5, 2014
K-12 School Sector Giants: Pent-up demand finally produces movement in schools market [2014 Giants 300 Report]
After a long period of anemic performance, with growth mostly driven by renovations and additions, the K-12 sector is showing renewed interest in new construction, according to BD+C's 2014 Giants 300 Report.
| Jul 30, 2014
Higher ed officials grapple with knotty problems, but construction moves ahead [2014 Giants 300 Report]
University stakeholders face complicated cap-ex stressors, from chronic to impending. Creative approaches to financing, design, and delivery are top-of-mind, according to BD+C's 2014 Giants 300 Report.
| Jul 28, 2014
Reconstruction market benefits from improving economy, new technology [2014 Giants 300 Report]
Following years of fairly lackluster demand for commercial property remodeling, reconstruction revenue is improving, according to the 2014 Giants 300 report.
| Jul 28, 2014
Reconstruction Sector Construction Firms [2014 Giants 300 Report]
Structure Tone, Turner, and Gilbane top Building Design+Construction's 2014 ranking of the largest reconstruction contractor and construction management firms in the U.S.
