When the Sochi Winter Olympics kick off next month (Feb. 7-23) in Russia, the temporary pavilion for Russian telecom operator MegaFon is going to turn a lot of heads—literally.
The company commissioned London-based designer Asif Khan to create a one-of-a-kind installation for the Games. Khan answered with MegaFaces, a 39-foot-high, illuminated façade that acts much like a giant pin screen, replicating the faces of people in the crowd in the form of a 26-foot-high, 3D mural.
The kinetic façade will display three faces simultaneously, and each participant will receive a 20-second video clip of their experience via email.
Here's how it works, according to a report by Dezeen: People step into a 3D photo booth to have their face scanned from five different angles.
Using the data, a computer creates a 3D model of the facial structure (in about a minute) and sends the coordinates to an engine-and-cable system that controls a series of actuators that make up the kinetic portion of the façade. Each one of the 10,000 actuators can extend out to lengths of six feet, allowing for the creation of dramatic, 3D murals.
Don't believe us? See for yourself:
Related Stories
| Jan 2, 2013
Construction jobs made gains in 2012, even with a slow Q4, says Gilbane report
The construction sector in the nine states with 50% of construction employment was up 169,000 jobs from February to September 2012, following a lost of 137,000 jobs from September 2011 to January 2012.
| Dec 21, 2012
ABI gains for fourth straight month
Positive business conditions for all building sectors.
| Dec 17, 2012
CSM Group names recipient of the CSM Architect Fellowship Grant
With the money from the grant, Harlow has chosen to use it entirely for the Chapter of American Institute of Architecture Student’s Freedom by Design Program at Andrews University.
| Dec 9, 2012
AIA: Laboratory design, building for breakthrough science
To earn 1.0 AIA/CES learning units, study the article carefully and take the exam.
| Dec 9, 2012
The owner’s perspective: high-rise buildings
Douglas Durst on the practicalities of development: “You must think about a building from the inside out.”
| Dec 9, 2012
Greenzone pop quiz
Greenbuild attendees share their thoughts with BD+C on the SAGE modular classroom.
| Dec 9, 2012
Modular classroom building makes the grade
SAGE modular classroom opens eyes, minds at Greenbuild 2012.
| Dec 9, 2012
14 great solutions
Welcome to the third installment of Building Design+Construction’s “Great Solutions,” highlighting 14 innovative technologies and products that you can put to work in your next project.
