When the Sochi Winter Olympics kick off next month (Feb. 7-23) in Russia, the temporary pavilion for Russian telecom operator MegaFon is going to turn a lot of heads—literally.
The company commissioned London-based designer Asif Khan to create a one-of-a-kind installation for the Games. Khan answered with MegaFaces, a 39-foot-high, illuminated façade that acts much like a giant pin screen, replicating the faces of people in the crowd in the form of a 26-foot-high, 3D mural.
The kinetic façade will display three faces simultaneously, and each participant will receive a 20-second video clip of their experience via email.
Here's how it works, according to a report by Dezeen: People step into a 3D photo booth to have their face scanned from five different angles.
Using the data, a computer creates a 3D model of the facial structure (in about a minute) and sends the coordinates to an engine-and-cable system that controls a series of actuators that make up the kinetic portion of the façade. Each one of the 10,000 actuators can extend out to lengths of six feet, allowing for the creation of dramatic, 3D murals.
Don't believe us? See for yourself:
Related Stories
| Nov 11, 2012
AIA: Building Envelope
Preventing and treating failure in glazed curtain wall systems. Earn 1.0 AIA/CES learning units by studying this article and successfully completing the online exam.
| Nov 11, 2012
Greenbuild 2012 Report: Hospitality
Hotel boom signals good news for greener lodging facilities
| Nov 11, 2012
Greenbuild 2012 Report: Government & Military
Public sector remains a bastion of sustainability
| Nov 11, 2012
Greenbuild 2012 Report: Healthcare
Green medical facilities extend beyond hospital walls
| Nov 11, 2012
Greenbuild 2012 Report: Multifamily
Sustainably designed apartments are apples of developers’ eyes
| Nov 11, 2012
Greenbuild 2012 Report: Higher Education
More and more colleges and universities see sustainainably designed buildings as a given
| Nov 11, 2012
Greenbuild 2012 Report: K-12
High-performance schools put ‘sustainability’ in the lesson plan
| Nov 7, 2012
John Portman & Associates awarded new high rise in China
108-story building to rise in Nanning, the Capital City of Guangxi Province.
| Nov 7, 2012
Two Thornton Tomasetti projects receive 2012 International Architecture Awards for Best Global Design
The awards, presented by the Chicago Athenaeum Museum of Architecture Design, the European Center for Architecture Art Design, and Urban Studies and Metropolitan Arts Press, Ltd., recognize excellence in architecture and urban planning.
