When the Sochi Winter Olympics kick off next month (Feb. 7-23) in Russia, the temporary pavilion for Russian telecom operator MegaFon is going to turn a lot of heads—literally.
The company commissioned London-based designer Asif Khan to create a one-of-a-kind installation for the Games. Khan answered with MegaFaces, a 39-foot-high, illuminated façade that acts much like a giant pin screen, replicating the faces of people in the crowd in the form of a 26-foot-high, 3D mural.
The kinetic façade will display three faces simultaneously, and each participant will receive a 20-second video clip of their experience via email.
Here's how it works, according to a report by Dezeen: People step into a 3D photo booth to have their face scanned from five different angles.
Using the data, a computer creates a 3D model of the facial structure (in about a minute) and sends the coordinates to an engine-and-cable system that controls a series of actuators that make up the kinetic portion of the façade. Each one of the 10,000 actuators can extend out to lengths of six feet, allowing for the creation of dramatic, 3D murals.
Don't believe us? See for yourself:
Related Stories
| Feb 13, 2013
Fast Company selects 'most innovative' architecture firms
Business innovation magazine Fast Company has released a list of 10 "most innovative" architectural practices, worldwide.
| Feb 12, 2013
OMA's 'perimeter core' design wins competition for Essence Financial Building in Shenzhen
OMA partners David Gianotten and Rem Koolhaas rethink traditional office tower design with a plan that shifts the building's core to the edge for large, unobstructed plans.
| Feb 11, 2013
AIA elevates 122 members and seven international architects to the College of Fellows
The 2013 Jury of Fellows from the American Institute of Architects (AIA) elevated 122 AIA members to its prestigious College of Fellows, an honor awarded to members who have made significant contributions to the profession. The 2013 Fellows will be honored at an investiture ceremony at the 2013 National AIA Convention and Design Exposition in Denver.
| Feb 8, 2013
5 factors to consider when designing a shade system
Designing a shade system is more complex than picking out basic white venetian blinds. Here are five elements to consider when designing an interior shade system.
| Feb 8, 2013
Isabella Stewart Gardner Museum’s new wing voted Boston’s 'most beautiful new building'
Bostonians voted the Isabella Stewart Gardner Museum's new wing the People's Choice Award winner for 2012, honoring the project as the city's "most beautiful new building" for the calendar year. The new wing, designed by Renzo Piano and Stantec, beat out three other projects on the short list.
| Feb 6, 2013
Arcadia (Calif.) High School opens $20 million performing arts center
A 60-year old wish for the community of Arcadia has finally come true with the opening of Arcadia Unified School District’s new $20 million Performing Arts Center.
| Feb 6, 2013
CSI: Revitalizing the brand to achieve the mission
CSI is revitalizing its brand as part of its continued pursuit of its mission: improving facility performance through better communication in the commercial-level construction industry.
| Feb 5, 2013
8 eye-popping wood building projects
From 100-foot roof spans to novel reclaimed wood installations, the winners of the 2013 National Wood Design Awards push the envelope in wood design.