Over a five-day period last month, as part of the Milan Expo 2015 in Italy, a slim tower made from more than 500,000 Lego bricks rose to 35 meters (114.8 feet), setting a new Guinness World Record as the tallest structure built with those familiar acrylic bricks.
Denmark-based Lego Group donated 7 Euros (US$7.752) for every centimeter of the tower to Urban Oasis, an urban protection and development project connected with the World Wildlife Fund.
That tower offered one more example of the role that Legos have played in the worlds of construction and creativity since the company’s founding in 1932. Last month, Lego Group, the company that makes the toy bricks, established its Lego Sustainable Materials Centre, and announced that it would invest 1 billion Danish Krone (US$148 million) for research, development, and implementation of sustainable raw materials to make Lego bricks and packaging.
In the documentary, Bjarke Ingels—whose eponymous firm is based in Copenhagen, Denmark—notes that, because of its harsh climate and high labor wages, much of what gets built in that country must be prefabricated to shorten the construction time.
The company has also teamed with Warner Bros., Interactive Entertainment, and TT Games to release an interactive video game that allows players to use Lego building sets digitally to build and create “wherever their skills and imagination roam,” says its press release.
“Our goal is to inspire and develop the builders of tomorrow,” said Lego Group’s owner Kjeld Kristiansen. “We believe that our main contribution to this is through the creative play experiences we provide to children.”
On July 31, a documentary film called "A Lego Brickumentary" will be released in the United States. Its narrator, the actor Jason Bateman, says it’s a story “about a simple toy and how its unique properties ushered in a new era of creativity for a whole generation.”
Along with a host of inventors and toy aficionados, the film interviews such Lego lovers as Facebook’s cofounder Mark Zuckerberg and Houston Rockets’ center Dwight Howard. Also featured prominently is starchitect Bjarke Ingels, who recounts how he won one of his first commissions by designing a model using Legos.
In the documentary, Ingels—whose eponymous firm is based in Copenhagen, Denmark—notes that, because of its harsh climate and high labor wages, much of what gets built in that country must be prefabricated to shorten the construction time. “In a manner of speaking, Denmark has become a country entirely built out of Legos,” he says in a clip of the film that Wired magazine posted on its site.
The Lego Group chose Ingels’ firm to design its Lego House, a 12,000-sm (129,167-sf), 23-meter-tall educational center in Billund, Denmark, whose purpose, in Kristiansen’s words, is “give us the opportunity to show how children learn through Lego play, and at the same time we can tell the Lego history in an involving way which reflects our values. Lego House is scheduled to open next year, but in the interim Lego Group will send a 1:100 scale model to six different fan events around the world. The model—built from 18,000 Lego bricks, of course—was seen by about 20,000 people who recently attended the largest Lego fan exhibition in Switzerland.
Related Stories
| May 30, 2018
Accelerate Live! talk: Seven technologies that restore glory to the master builder
In this 15-minute talk at BD+C’s Accelerate Live! conference (May 10, 2018, Chicago), AEC technophile Rohit Arora outlines emerging innovations that are poised to transform how we design and build structures in the near future.
| May 30, 2018
Accelerate Live! talk: Why the AEC industry must adapt to the Internet of Things boom
In this 15-minute talk at BD+C’s Accelerate Live! conference (May 10, 2018, Chicago), building systems expert Jeff Carpenter explores established and emerging IoT applications for commercial and institutional buildings, and offers a technology roadmap for navigating the IoT landscape.
Sponsored | | May 24, 2018
Water treatment facility renovation benefits from laser scanning technology
BIM and Information Technology | Apr 5, 2018
Tech Report 5.0: Why wait for 3D renderings?
With emerging real-time rendering tools, project teams can design and render on the fly, for enhanced collaboration and resource savings. But the software comes with a catch.
Building Technology | Mar 1, 2018
Small construction businesses will continue to lag other sectors in tech spending this year
A survey of 800 companies found tepid interest overall in investing in “big data.”
BD+C University Course | Jan 2, 2018
The art and science of rendering: Visualization that sells architecture [AIA course]
3D artist Ramy Hanna offers guidelines and tricks-of-the-trade to ensure that project artwork is a stunning depiction of the unbuilt space.
Giants 400 | Dec 14, 2017
Top 85 BIM construction firms
Turner Construction Co., Gilbane Building Co., and The Whiting-Turner Contracting Co. top BD+C’s ranking of the nation’s largest BIM contractors and CM firms, as reported in the 2017 Giants 300 Report.
Giants 400 | Dec 14, 2017
Top 150 BIM design firms
Jacobs, Gensler, and WSP top BD+C’s ranking of the nation’s largest BIM design firms, as reported in the 2017 Giants 300 Report.
BIM and Information Technology | Dec 12, 2017
Reflecting on the future of work
'I believe in the potential for new technology to positively impact the quality of the built environment with immense speed and great efficiency,' writes Proving Ground's Nathan Miller.