Over a five-day period last month, as part of the Milan Expo 2015 in Italy, a slim tower made from more than 500,000 Lego bricks rose to 35 meters (114.8 feet), setting a new Guinness World Record as the tallest structure built with those familiar acrylic bricks.
Denmark-based Lego Group donated 7 Euros (US$7.752) for every centimeter of the tower to Urban Oasis, an urban protection and development project connected with the World Wildlife Fund.
That tower offered one more example of the role that Legos have played in the worlds of construction and creativity since the company’s founding in 1932. Last month, Lego Group, the company that makes the toy bricks, established its Lego Sustainable Materials Centre, and announced that it would invest 1 billion Danish Krone (US$148 million) for research, development, and implementation of sustainable raw materials to make Lego bricks and packaging.
In the documentary, Bjarke Ingels—whose eponymous firm is based in Copenhagen, Denmark—notes that, because of its harsh climate and high labor wages, much of what gets built in that country must be prefabricated to shorten the construction time.
The company has also teamed with Warner Bros., Interactive Entertainment, and TT Games to release an interactive video game that allows players to use Lego building sets digitally to build and create “wherever their skills and imagination roam,” says its press release.
“Our goal is to inspire and develop the builders of tomorrow,” said Lego Group’s owner Kjeld Kristiansen. “We believe that our main contribution to this is through the creative play experiences we provide to children.”
On July 31, a documentary film called "A Lego Brickumentary" will be released in the United States. Its narrator, the actor Jason Bateman, says it’s a story “about a simple toy and how its unique properties ushered in a new era of creativity for a whole generation.”
Along with a host of inventors and toy aficionados, the film interviews such Lego lovers as Facebook’s cofounder Mark Zuckerberg and Houston Rockets’ center Dwight Howard. Also featured prominently is starchitect Bjarke Ingels, who recounts how he won one of his first commissions by designing a model using Legos.
In the documentary, Ingels—whose eponymous firm is based in Copenhagen, Denmark—notes that, because of its harsh climate and high labor wages, much of what gets built in that country must be prefabricated to shorten the construction time. “In a manner of speaking, Denmark has become a country entirely built out of Legos,” he says in a clip of the film that Wired magazine posted on its site.
The Lego Group chose Ingels’ firm to design its Lego House, a 12,000-sm (129,167-sf), 23-meter-tall educational center in Billund, Denmark, whose purpose, in Kristiansen’s words, is “give us the opportunity to show how children learn through Lego play, and at the same time we can tell the Lego history in an involving way which reflects our values. Lego House is scheduled to open next year, but in the interim Lego Group will send a 1:100 scale model to six different fan events around the world. The model—built from 18,000 Lego bricks, of course—was seen by about 20,000 people who recently attended the largest Lego fan exhibition in Switzerland.
Related Stories
| Aug 11, 2010
Great Solutions: BIM/Information Technology
4. Architectural Visualization through Gaming Technology Before 3D walkthroughs for client presentations were popular, HKS manager of Advanced Technologies Pat Carmichael and his team were working to marry gaming engines with 3D building models. "What's being tasked to us more and more is not just to show design, but to show function," Carmichael said.
| Aug 11, 2010
Great Solutions: Collaboration
9. HOK Takes Videoconferencing to A New Level with its Advanced Collaboration Rooms To help foster collaboration among its 2,212 employees while cutting travel time, expenses, and carbon emissions traveling between its 24 office locations, HOK is fitting out its major offices with prototype videoconferencing rooms that are like no other in the U.
| Aug 11, 2010
BIM school, green school: California's newest high-performance school
Nestled deep in the Napa Valley, the city of American Canyon is one of a number of new communities in Northern California that have experienced tremendous growth in the last five years. Located 42 miles northeast of San Francisco, American Canyon had a population of just over 9,000 in 2000; by 2008, that figure stood at 15,276, with 28% of the population under age 18.