Over a five-day period last month, as part of the Milan Expo 2015 in Italy, a slim tower made from more than 500,000 Lego bricks rose to 35 meters (114.8 feet), setting a new Guinness World Record as the tallest structure built with those familiar acrylic bricks.
Denmark-based Lego Group donated 7 Euros (US$7.752) for every centimeter of the tower to Urban Oasis, an urban protection and development project connected with the World Wildlife Fund.
That tower offered one more example of the role that Legos have played in the worlds of construction and creativity since the company’s founding in 1932. Last month, Lego Group, the company that makes the toy bricks, established its Lego Sustainable Materials Centre, and announced that it would invest 1 billion Danish Krone (US$148 million) for research, development, and implementation of sustainable raw materials to make Lego bricks and packaging.
In the documentary, Bjarke Ingels—whose eponymous firm is based in Copenhagen, Denmark—notes that, because of its harsh climate and high labor wages, much of what gets built in that country must be prefabricated to shorten the construction time.
The company has also teamed with Warner Bros., Interactive Entertainment, and TT Games to release an interactive video game that allows players to use Lego building sets digitally to build and create “wherever their skills and imagination roam,” says its press release.
“Our goal is to inspire and develop the builders of tomorrow,” said Lego Group’s owner Kjeld Kristiansen. “We believe that our main contribution to this is through the creative play experiences we provide to children.”
On July 31, a documentary film called "A Lego Brickumentary" will be released in the United States. Its narrator, the actor Jason Bateman, says it’s a story “about a simple toy and how its unique properties ushered in a new era of creativity for a whole generation.”
Along with a host of inventors and toy aficionados, the film interviews such Lego lovers as Facebook’s cofounder Mark Zuckerberg and Houston Rockets’ center Dwight Howard. Also featured prominently is starchitect Bjarke Ingels, who recounts how he won one of his first commissions by designing a model using Legos.
In the documentary, Ingels—whose eponymous firm is based in Copenhagen, Denmark—notes that, because of its harsh climate and high labor wages, much of what gets built in that country must be prefabricated to shorten the construction time. “In a manner of speaking, Denmark has become a country entirely built out of Legos,” he says in a clip of the film that Wired magazine posted on its site.
The Lego Group chose Ingels’ firm to design its Lego House, a 12,000-sm (129,167-sf), 23-meter-tall educational center in Billund, Denmark, whose purpose, in Kristiansen’s words, is “give us the opportunity to show how children learn through Lego play, and at the same time we can tell the Lego history in an involving way which reflects our values. Lego House is scheduled to open next year, but in the interim Lego Group will send a 1:100 scale model to six different fan events around the world. The model—built from 18,000 Lego bricks, of course—was seen by about 20,000 people who recently attended the largest Lego fan exhibition in Switzerland.
Related Stories
Sustainability | Apr 20, 2023
13 trends, technologies, and strategies to expect in 2023
Biophilic design, microgrids, and decarbonization—these are three of the trends, technologies, and strategies IMEG’s market and service leaders believe are poised to have a growing impact on the built environment.
Urban Planning | Apr 17, 2023
The future of the 20-minute city
Gensler's Stacey Olson breaks down the pros and cons of the "20-minute city," from equity concerns to data-driven design.
Intelligent Lighting | Feb 13, 2023
Exploring intelligent lighting usage in healthcare, commercial facilities
SSR's Todd Herrmann, PE, LEEP AP, explains intelligent lighting's potential use cases in healthcare facilities and more.
AEC Tech | Jan 27, 2023
Epic Games' latest foray into the AEC market and real estate industry
From architecture to real estate, the realm of computer-aided design hits new heights as more and more firms utilize the power of Epic Games’ Twinmotion and Unreal Engine.
AEC Tech | Jan 27, 2023
Key takeaways from Autodesk University 2022
Autodesk laid out its long-term vision to drive digital collaboration through cloud-based solutions and emphasized the importance of connecting people, processes and data.
Digital Twin | Nov 21, 2022
An inside look at the airport industry's plan to develop a digital twin guidebook
Zoë Fisher, AIA explores how design strategies are changing the way we deliver and design projects in the post-pandemic world.
BAS and Security | Oct 19, 2022
The biggest cybersecurity threats in commercial real estate, and how to mitigate them
Coleman Wolf, Senior Security Systems Consultant with global engineering firm ESD, outlines the top-three cybersecurity threats to commercial and institutional building owners and property managers, and offers advice on how to deter and defend against hackers.
Sponsored | BIM and Information Technology | Jul 19, 2022
Why Autodesk Tandem is the best fit for your projects
Sponsored | Digital Twin | Jun 24, 2022
Pave the way for better business relationships with digital twins