Laurus Corporation, a L.A.-based real estate investment and development firm, purchased the Promenade at Howard Hughes Center last year and is now giving it a $30 million shot in the arm to improve the experience for patrons. Improvements will come in the form of new tenants, a pedestrian-friendly layout, and public courtyards. The improved center will be rebranded as HHLA.
The Jerde Partnership is leading the design of the upgrades, which will create easier access for nearby residents and office workers via more indoor-outdoor connections, enhanced landscaping, and updated interior design throughout the six-acre property. Connectivity between retail, dining, and community gathering spaces with surrounding parking areas will be improved. New restaurants, entertainment options, and retailers will join the current anchor tenants of Dave & Busters and Cinemark.
Located next to the Cinemark Theater, a new courtyard will become the heart of HHLA. The area will contain an outdoor screening area and fire pit, restaurants and food venues, and outdoor lounge spaces. Additionally, the current Art Deco retail facades will be updated to reflect a more modern aesthetic.
Construction is already underway and the project is expected to be complete by 2018.
Related Stories
Mixed-Use | Sep 14, 2017
Capital One eschews the traditional bank with the Capital One Café
The new branch in downtown Santa Monica offers 8,400 sf of space designed by Gwynne Pugh Urban Studio.
Giants 400 | Sep 13, 2017
Top 75 retail construction firms
The Whiting-Turner Contracting Co., PCL Construction Enterprises, and Shawmut Design and Construction top BD+C’s ranking of the nation’s largest retail sector contractor and construction management firms, as reported in the 2017 Giants 300 Report.
Giants 400 | Sep 13, 2017
Retailers look beyond the sale: Brick-and-mortar retailers are raising their game to lure plugged-in consumers to their stores
Just two months ago, Credit Suisse forecasted that 20-25% of malls will close by 2022.
Giants 400 | Sep 12, 2017
Top 40 retail engineering firms
WSP, Henderson Engineers, and Core States Group top BD+C’s ranking of the nation’s largest retail sector engineering and EA firms, as reported in the 2017 Giants 300 Report.
Giants 400 | Sep 11, 2017
Top 65 retail architecture firms
CallisonRTKL, Jacobs, and Gensler top BD+C’s ranking of the nation’s largest retail sector architecture and AE firms, as reported in the 2017 Giants 300 Report.
Retail Centers | Aug 24, 2017
More than a mall: A collection of experiences
Find out how Gensler transformed one of Silicon Valley’s largest shopping destinations into an immersive lifestyle destination.
Office Buildings | Aug 17, 2017
Toyota’s new North American HQ opens in Plano
Toyota invested $1 billion in the project, which was designed by Corgan.
Mixed-Use | Aug 10, 2017
Mixed-use development includes University of California-San Diego campus extension
The 562,000-sf development was designed by Carrier Johnson + CULTURE and is located five blocks from the San Diego Padres’ Petco Park.
Retail Centers | Aug 4, 2017
A fast-food restaurant created from recycled shipping containers
Each of the 20-foot-long shipping containers used in the proposal for the Siauliai, Lithuania restaurant are independent and can be easily reproduced.
Retail Centers | Jul 27, 2017
The “New Hybrid” experience: Beyond the mall
Consumers expect more from retailers and brands than ever before.
