Laurus Corporation, a L.A.-based real estate investment and development firm, purchased the Promenade at Howard Hughes Center last year and is now giving it a $30 million shot in the arm to improve the experience for patrons. Improvements will come in the form of new tenants, a pedestrian-friendly layout, and public courtyards. The improved center will be rebranded as HHLA.
The Jerde Partnership is leading the design of the upgrades, which will create easier access for nearby residents and office workers via more indoor-outdoor connections, enhanced landscaping, and updated interior design throughout the six-acre property. Connectivity between retail, dining, and community gathering spaces with surrounding parking areas will be improved. New restaurants, entertainment options, and retailers will join the current anchor tenants of Dave & Busters and Cinemark.
Located next to the Cinemark Theater, a new courtyard will become the heart of HHLA. The area will contain an outdoor screening area and fire pit, restaurants and food venues, and outdoor lounge spaces. Additionally, the current Art Deco retail facades will be updated to reflect a more modern aesthetic.
Construction is already underway and the project is expected to be complete by 2018.
Related Stories
Retail Centers | Sep 20, 2018
BIG designs ‘restaurant village’ just outside of Copenhagen
The restaurant comprises 11 spaces, each with their own unique function.
Retail Centers | Sep 17, 2018
Iteration vs disruption: Designing for a great customer experience
One way to solve for the future is to disrupt the expected.
Mixed-Use | Sep 14, 2018
Six-story structure combines a parking garage with street-level retail
Eskew+Dumez+Ripple designed the structure.
Building Tech | Sep 6, 2018
19 decommissioned shipping containers become downtown Phoenix’s hottest marketplace
September 1 marked the opening of downtown Phoenix’s newest restaurant and retail marketplace—and its latest commercial construction project to utilize decommissioned shipping containers as its primarily building form.
Retail Centers | Sep 4, 2018
Heatherwick-designed shopping district set to open at London’s King’s Cross
The district is slated to open on Oct. 26.
Retail Centers | Aug 16, 2018
Chicago’s new flagship McDonald’s supersizes the sustainability features
The restaurant is located at the intersection of Clark and Ontario streets.
Retail Centers | Aug 2, 2018
Retail's age of experimentation
New technology, changing customer expectations force retailers to rethink their businesses from top to bottom.
Retail Centers | Jun 21, 2018
Driving change in automotive retail
We talk a lot about how the retail landscape, particularly in the realm of shopping malls, has changed in this world of clicks versus / and / or bricks. But at the core of all this change is the consumer.
Retail Centers | Jun 5, 2018
The shopping mall value chain - fixing its weakest links
Old malls have three weak links in their value chain. Each weak link affects the mall’s surrounding community, and if one link breaks, the value chain is broken.
| May 24, 2018
Accelerate Live! talk: Security and the built environment: Insights from an embassy designer
In this 15-minute talk at BD+C’s Accelerate Live! conference (May 10, 2018, Chicago), embassy designer Tom Jacobs explores ways that provide the needed protection while keeping intact the representational and inspirational qualities of a design.
