Social media has been at the forefront of the success of the Chicago Architecture Foundation’s Around Chicago in 85 Tours Challenge.
Jennifer Lucente, the social media expert at the Chicago Architecture Foundation has completed her year of taking tours—taking all 85 tours in 2010. The challenge that began last January with a tour of the Board of Trade building has ended today with the architecture foundation’s newest tour: Razzle Dazzle – featuring the Loop theater district followed by a celebration at the Chicago Theatre.
The challenge attracted followers through Twitter, Facebook, YouTube and the challenge blog at www.85tours.com. This is the first and only 85 tour challenge and brought new audiences to the Chicago Architecture Foundation through social media. Jennifer tweeted during the tours and encouraged fellow tweeters to join her in the challenge.
Tens of thousands of followers later, she says, “There is no shame in being a tourist in your own hometown. Chicago has so many hidden gems and amazing stories about the architects and buildings that make this city great.” She fared bad weather, pigeons, and dancing hot dog street performers during her tour challenge but all of it was worthwhile, having accomplished her goals and attracted a new audience.
All of the tours were open to the public and participants were welcome to join in. Participants followed online for comments, pictures, videos, questions and interesting facts. People were encouraged to share photos, upload videos, and connect with others who love Chicago and its amazing architecture. In addition to attending tours, everyone was welcome to participate in various ways: Blog: www.85tours.com Twitter: https://twitter.com/chiarchitecture Facebook: https://www.facebook.com/chicagoarchitecture Website: www.architecture.org/85tours.
The Chicago Architecture Foundation is a nonprofit organization dedicated to advancing public interest and education in architecture and design. The Chicago Architecture Foundation pursues this mission through architecture tours, exhibitions, panel discussions, and youth and adult education programs.
Related Stories
| Oct 30, 2014
CannonDesign releases guide for specifying flooring in healthcare settings
The new report, "Flooring Applications in Healthcare Settings," compares and contrasts different flooring types in the context of parameters such as health and safety impact, design and operational issues, environmental considerations, economics, and product options.
| Oct 30, 2014
Perkins Eastman and Lee, Burkhart, Liu to merge practices
The merger will significantly build upon the established practices—particularly healthcare—of both firms and diversify their combined expertise, particularly on the West Coast.
| Oct 29, 2014
Better guidance for appraising green buildings is steadily emerging
The Appraisal Foundation is striving to improve appraisers’ understanding of green valuation.
| Oct 29, 2014
Increasing number of design projects meeting carbon reduction targets, says AIA report
Of the 2,464 projects accounted for in AIA's 2030 Commitment 2013 Progress Report, 401 are meeting the 60% carbon reduction target—a 200% increase from 2012.
Sponsored | | Oct 29, 2014
What’s the difference between your building’s coating chalking and fading?
While the reasons for chalk and fade are different, both occurrences are something to watch for. SPONSORED CONTENT
Sponsored | | Oct 29, 2014
Historic Washington elementary school incorporates modular design
More and more architects and designers are leveraging modern modular building techniques for expansion projects planned on historical sites. SPONSORED CONTENT
| Oct 29, 2014
Diller Scofidio + Renfro selected to design Olympic Museum in Colorado Springs
The museum is slated for an early 2018 completion, and will include a hall of fame, theater, retail space, and a 20,000-sf hall that will showcase the history of the Olympics and Paralympics.
Smart Buildings | Oct 29, 2014
SCAPE’s 'living breakwaters' resiliency development wins 2014 Buckminster Fuller Challenge
New York-based landscape architecture firm SCAPE won the Buckminster Fuller Institute’s 2014 Fuller Challenge, billed as socially responsible design’s highest award.
| Oct 28, 2014
4 keys to mastering 'design thinking' and the iteration process
When using design thinking and iteration, we’ll sometimes spend multiple days iterating idea after idea, heads down, only to realize we still don’t have it right, writes HDR's Amy Lussetto. She offers tips for success with these idea-nurturing tools.
| Oct 28, 2014
Miami accepts more modest plan to renovate its convention center
The city of Miami has awarded an $11 million contract for its on-again, off-again convention center renovation to Denver-based Fentress Architects, which will serve as the design criteria professional on this project.
