Social media has been at the forefront of the success of the Chicago Architecture Foundation’s Around Chicago in 85 Tours Challenge.
Jennifer Lucente, the social media expert at the Chicago Architecture Foundation has completed her year of taking tours—taking all 85 tours in 2010. The challenge that began last January with a tour of the Board of Trade building has ended today with the architecture foundation’s newest tour: Razzle Dazzle – featuring the Loop theater district followed by a celebration at the Chicago Theatre.
The challenge attracted followers through Twitter, Facebook, YouTube and the challenge blog at www.85tours.com. This is the first and only 85 tour challenge and brought new audiences to the Chicago Architecture Foundation through social media. Jennifer tweeted during the tours and encouraged fellow tweeters to join her in the challenge.
Tens of thousands of followers later, she says, “There is no shame in being a tourist in your own hometown. Chicago has so many hidden gems and amazing stories about the architects and buildings that make this city great.” She fared bad weather, pigeons, and dancing hot dog street performers during her tour challenge but all of it was worthwhile, having accomplished her goals and attracted a new audience.
All of the tours were open to the public and participants were welcome to join in. Participants followed online for comments, pictures, videos, questions and interesting facts. People were encouraged to share photos, upload videos, and connect with others who love Chicago and its amazing architecture. In addition to attending tours, everyone was welcome to participate in various ways: Blog: www.85tours.com Twitter: https://twitter.com/chiarchitecture Facebook: https://www.facebook.com/chicagoarchitecture Website: www.architecture.org/85tours.
The Chicago Architecture Foundation is a nonprofit organization dedicated to advancing public interest and education in architecture and design. The Chicago Architecture Foundation pursues this mission through architecture tours, exhibitions, panel discussions, and youth and adult education programs.
Related Stories
| Nov 17, 2014
Developments in 3D printing can assist architecture in the smallest details
Researchers at the Department of Energy’s Oak Ridge National Laboratory (ORNL) have developed a way for 3D printed metals to be produced with an unprecedented degree of precision.
| Nov 17, 2014
A new BSL-3 public-safety lab debuts in Vermont
The laboratory will be used to perform a wide range of analyses to detect biological, toxicological, chemical, and radiological threats to the health of the population, from testing for rabies, West Nile, pertussis and salmonella to water and food contaminants.
| Nov 17, 2014
'Folded facade' proposal wins cultural arts center competition in South Korea
The winning scheme by Seoul-based Designcamp Moonpark features a dramatic folded facade that takes visual cues from the landscape.
| Nov 17, 2014
Workplace pilot programs: A new tool for creating workspaces employees love
In a recent article for Fast Company, CannonDesign's Meg Osman details how insurance giant Zurich used a workplace pilot program to empower its employees in the creation of its new North American headquarters.
| Nov 17, 2014
Mastering natural ventilation: 5 crucial lessons from design experts
By harnessing natural ventilation, Building Teams can achieve a tremendous reduction in energy use and increase in occupant comfort. Engineers from SOM offer lessons from the firm’s recent work.
| Nov 14, 2014
Bjarke Ingels unveils master plan for Smithsonian's south mall campus
The centerpiece of the proposed plan is the revitalization of the iconic Smithsonian castle.
| Nov 14, 2014
Haskell acquires FreemanWhite, strengthens healthcare design-build business
The combination expands Haskell’s geographic presence by adding FreemanWhite’s offices in Chicago, Charlotte, Nashville, and San Diego. FreemanWhite will retain its name and brand.
| Nov 14, 2014
What college students want in their living spaces
In a recent workshop with 62 college students, architects from Little explored the changing habits and preferences of today's students, and how those changes affect their living spaces.
| Nov 14, 2014
JetBlue opens Gensler-designed International Concourse at JFK
The 175,000-sf extension includes the conversion of three existing gates to international swing gates, and the addition of three new international swing gates.
Sponsored | | Nov 12, 2014
Eye-popping façade highlights renovation, addition at Chaffin Junior High School
The new distinctive main entrance accentuates the public face of the school with an aluminum tube “baguette” system.