Social media has been at the forefront of the success of the Chicago Architecture Foundation’s Around Chicago in 85 Tours Challenge.
Jennifer Lucente, the social media expert at the Chicago Architecture Foundation has completed her year of taking tours—taking all 85 tours in 2010. The challenge that began last January with a tour of the Board of Trade building has ended today with the architecture foundation’s newest tour: Razzle Dazzle – featuring the Loop theater district followed by a celebration at the Chicago Theatre.
The challenge attracted followers through Twitter, Facebook, YouTube and the challenge blog at www.85tours.com. This is the first and only 85 tour challenge and brought new audiences to the Chicago Architecture Foundation through social media. Jennifer tweeted during the tours and encouraged fellow tweeters to join her in the challenge.
Tens of thousands of followers later, she says, “There is no shame in being a tourist in your own hometown. Chicago has so many hidden gems and amazing stories about the architects and buildings that make this city great.” She fared bad weather, pigeons, and dancing hot dog street performers during her tour challenge but all of it was worthwhile, having accomplished her goals and attracted a new audience.
All of the tours were open to the public and participants were welcome to join in. Participants followed online for comments, pictures, videos, questions and interesting facts. People were encouraged to share photos, upload videos, and connect with others who love Chicago and its amazing architecture. In addition to attending tours, everyone was welcome to participate in various ways: Blog: www.85tours.com Twitter: https://twitter.com/chiarchitecture Facebook: https://www.facebook.com/chicagoarchitecture Website: www.architecture.org/85tours.
The Chicago Architecture Foundation is a nonprofit organization dedicated to advancing public interest and education in architecture and design. The Chicago Architecture Foundation pursues this mission through architecture tours, exhibitions, panel discussions, and youth and adult education programs.
Related Stories
| Oct 16, 2014
Germany to commemorate Berlin Wall anniversary with 10-mile LED 'balloon' installation
The project, named Lichtgrenze (or Border of Light), makes for a colossal art installation dividing Berlin back to East and West. Eight thousand LED light-filled balloons, each 11 feet high, will line the path.
| Oct 16, 2014
Perkins+Will white paper examines alternatives to flame retardant building materials
The white paper includes a list of 193 flame retardants, including 29 discovered in building and household products, 50 found in the indoor environment, and 33 in human blood, milk, and tissues.
Sponsored | | Oct 16, 2014
Mill Brook Elementary School colors outside the lines with creative fire-rated framing solution
Among the building elements contributing to the success of the elementary school’s public learning areas is a fire-rated stairwell that supports the school’s vision for collaboration. HMFH Architects designed the stairwell to be bright and open, reflecting the playful energy of students. SPONSORED CONTENT
| Oct 15, 2014
Drones may soon assist code inspectors for construction in the UAE
The United Arab Emirates’ Ministry of Labour announced that they will start using drones to help inspectors record when construction sites are breaking laws.
| Oct 15, 2014
Harvard launches ‘design-centric’ center for green buildings and cities
The impetus behind Harvard's Center for Green Buildings and Cities is what the design school’s dean, Mohsen Mostafavi, describes as a “rapidly urbanizing global economy,” in which cities are building new structures “on a massive scale.”
| Oct 15, 2014
Final touches make 432 Park Avenue tower second tallest in New York City
Concrete has been poured for the final floors of the residential high-rise at 432 Park Avenue in New York City, making it the city’s second-tallest building and the tallest residential tower in the Western Hemisphere.
| Oct 14, 2014
Slash energy consumption in data centers with liquid-based ‘immersive-cooling’ technology
A new technology promises to push the limits of data center energy efficiency by using liquid instead of air to cool the servers.
Sponsored | | Oct 14, 2014
3 color trends drive new commercial exterior color collections
Collectively as a society, we help create color trends, which shape our businesses, recreational facilities, healthcare centers, and civic buildings. These iconic colors are now appearing in Valspar's new color collections. SPONSORED CONTENT
| Oct 14, 2014
Get inspired with the top 10 TED talks about cities
The TED talks, none of which are longer than 20 minutes, feature speakers such as architect Moshe Safdie, Rio de Janeiro Major Eduardo Paes, and animal behaviorist Amanda Burden.
| Oct 14, 2014
Proven 6-step approach to treating historic windows
This course provides step-by-step prescriptive advice to architects, engineers, and contractors on when it makes sense to repair or rehabilitate existing windows, and when they should advise their building owner clients to consider replacement.