Hawthorn Suites by Wyndham, the extended stay hotel brand that is part of Wyndham Hotel Group, has unveiled a new hotel prototype intended to enhance the overall guest experience while reducing development costs for franchisees.
The new-construction prototype is a major step in a strategy to evolve the upper midscale brand to provide a contemporary, consistent environment across the portfolio complete with the social, work and living spaces that best fit long-term guests’ needs.
Additionally, the design significantly lowers the cost for hotel owners to develop a new Hawthorn Suites by Wyndham property, making it a more competitive offering in its segment with an approximate 46 percent in savings compared to the previous prototype.
The prototype, developed with 96 suites over four floors, features stacked stone indicative of prairie-style architecture and pops of red on the building’s exterior eaves, windows and doors. It has also been designed as a LEED-certifiable building, a demonstration of the brand’s commitment to sustainability.
Spacious studio and one-bedroom suites offer the comforts and amenities of home with a warm color scheme, full-service kitchens, contemporary furniture, and operable windows.
The open lobby space offers extended stay guests a social environment with comfortable furniture, flat-screen televisions, a communal dining area, a fireplace and specialty partitions that define spaces while maintaining an open floor plan. Exterior public spaces have been enhanced with an entrance patio and back lounge area. Additional outdoor options include a fireplace and a pool.
Studio and one-bedroom suites range from 350 to nearly 600 square feet and feature a neutral color schemes accented with warm and cool tones, contemporary furniture packages and updated guest bathrooms with environmentally friendly Mineral Fusion® amenities. Suites also offer full-service kitchens with full-size refrigerators and microwaves and operable windows.
The overall design is intended to be flexible so as to accommodate an individual hotel’s market and location while also maintaining a consistent look and feel across the Hawthorn Suites by Wyndham brand portfolio. It is easily adaptable for conversions and existing Hawthorn Suites by Wyndham hotels through the implementation of décor and design features, such as color schemes and soft goods.
Fifteen hotels which converted to the Hawthorn Suites by Wyndham family last year recently completed extensive, multi-million dollar renovation projects to incorporate the look and feel of the new design.
Pillars of the Hawthorn Suites by Wyndham brand that remain with the new prototype include free wireless internet access, complimentary hot breakfast daily, weekly social hours, guest laundry, meeting space, business services, fitness facilities and convenience store items.
Related Stories
| Mar 9, 2011
Winners of the 2011 eVolo Skyscraper Competition
Winners of the eVolo 2011 Skyscraper Competition include a high-rise recycling center in New Delhi, India, a dome-like horizontal skyscraper in France that harvests solar energy and collects rainwater, and the Hoover Dam reimagined as an inhabitable skyscraper.
| Mar 9, 2011
Igor Krnajski, SVP with Denihan Hospitality Group, on hotel construction and understanding the industry
Igor Krnajski, SVP for Design and Construction with Denihan Hospitality Group, New York, N.Y., on the state of hotel construction, understanding the hotel operators’ mindset, and where the work is.
| Mar 3, 2011
HDR acquires healthcare design-build firm Cooper Medical
HDR, a global architecture, engineering and consulting firm, acquired Cooper Medical, a firm providing integrated design and construction services for healthcare facilities throughout the U.S. The new alliance, HDR Cooper Medical, will provide a full service design and construction delivery model to healthcare clients.
| Mar 2, 2011
Design professionals grow leery of green promises
Legal claims over sustainability promises vs. performance of certified green buildings are beginning to mount—and so are warnings to A/E/P and environmental consulting firms, according to a ZweigWhite report.
| Mar 2, 2011
Cities of the sky
According to The Wall Street Journal, the Silk Road of the future—from Dubai to Chongqing to Honduras—is taking shape in urban developments based on airport hubs. Welcome to the world of the 'aerotropolis.'
| Mar 2, 2011
How skyscrapers can save the city
Besides making cities more affordable and architecturally interesting, tall buildings are greener than sprawl, and they foster social capital and creativity. Yet some urban planners and preservationists seem to have a misplaced fear of heights that yields damaging restrictions on how tall a building can be. From New York to Paris to Mumbai, there’s a powerful case for building up, not out.
| Mar 1, 2011
Smart cities: getting greener and making money doing it
The Global Green Cities of the 21st Century conference in San Francisco is filled with mayors, architects, academics, consultants, and financial types all struggling to understand the process of building smarter, greener cities on a scale that's practically unimaginable—and make money doing it.
| Mar 1, 2011
How to make rentals more attractive as the American dream evolves, adapts
Roger K. Lewis, architect and professor emeritus of architecture at the University of Maryland, writes in the Washington Post about the rising market demand for rental housing and how Building Teams can make these properties a desirable choice for consumer, not just an economically prudent and necessary one.
| Mar 1, 2011
New survey shows shifts in hospital construction projects
America’s hospitals and health systems are focusing more on renovation or expansion than new construction, according to a new survey conducted by Health Facilities Management magazine and the American Society for Healthcare Engineering (ASHE). In fact, renovation or expansion accounted for 73% of construction projects at hospitals responding to the survey.
| Mar 1, 2011
AIA selects 6 communities for long-term sustainability program
The American Institute of Architects today announced it has selected 6 communities throughout the country to receive technical assistance under the Sustainable Design Assessment Team (SDAT) program in 2011. The communities selected are Shelburne, Vt., Apple Valley, Mn., Pikes Peak Region, Co., Southwest DeKalb County, Ga., Bastrop, Tx., and Santa Rosa, Ca. The SDAT program represents a significant institutional investment by the AIA in public service work to assist communities in developing policy frameworks and long term sustainability plans.