As social networking has evolved from an emerging trend to a mainstream global phenomenon, it has transformed the way people interact with each other.
Beyond creating new opportunities to communicate with individuals and online communities throughout the world, social media platforms are radically reshaping the way we receive, evaluate and share information.
Smart businesses are leveraging the potential of social media to connect with current and potential buyers of their products and services. These savvy marketers recognize that consumers are increasingly consulting their online resources and relationships before deciding which businesses to support.
With all the social media hype, however, it can be difficult for many businesses to understand how these emerging online communities can benefit their bottom line.
This white paper provides practical guidance for building and sustaining an effective online presence, with the ultimate goal of helping your painting business become more successful.
DOWNLOAD THIS FREE BENJAMIN MOORE WHITE PAPER
Related Stories
| May 20, 2014
Gensler envisions 'law firm of the future' with pop-up office project
Called "The Legal Office of the Future," the pop-up demonstration project made its debut this week at the annual conference for the Association of Legal Administrators in Toronto.
| May 20, 2014
Using fire-rated glass in exterior applications
Fire-rated glazing and framing assemblies are just as beneficial on building exteriors as they are on the inside. But knowing how to select the correct fire-rated glass for exterior applications can be confusing. SPONSORED CONTENT
| May 20, 2014
World's best new skyscrapers: Renzo Piano's The Shard, China's 'doughnut hotel' voted to Emporis list
Eight other high-rise projects were named Emporis Skyscraper Award winners, including DC Tower 1 by Dominique Perrault Architecture and Tour Carpe Diem by Robert A.M. Stern.
| May 19, 2014
What can architects learn from nature’s 3.8 billion years of experience?
In a new report, HOK and Biomimicry 3.8 partnered to study how lessons from the temperate broadleaf forest biome, which houses many of the world’s largest population centers, can inform the design of the built environment.
| May 19, 2014
Why e-commerce won't kill 'bricks and mortar' retail sector
Despite emerging structural challenges and newly-announced store closings, such as those of Radio Shack and Office Depot, the U.S. retail sector has continued on its solid recovery.
| May 16, 2014
BoA, USGBC to offer $25,000 grants for green affordable housing projects
The Affordable Green Neighborhoods Grant Program will offer 14 grants to developers of affordable housing in North America who are committed to building sustainable communities through the LEED for Neighborhood Development program.
| May 16, 2014
HED expands leadership in San Diego
Neville Willsmore, Thomas Christian join leadership team for Harley Ellis Devereaux.
| May 16, 2014
Toyo Ito leads petition to scrap Zaha Hadid's 2020 Olympic Stadium project
Ito and other Japanese architects cite excessive costs, massive size, and the project's potentially negative impact on surrounding public spaces as reasons for nixing Hadid's plan.
| May 15, 2014
Paints, coatings, and sealants: 10 new ways to seal the deal
Color-shifting finishes, dry-erase surfaces, and stain-blocking paints are highlighted in this round up of new offerings in paints, coatings, sealants, and finishes.
| May 15, 2014
Biking to work up by 60 percent, according to Census Bureau report
Many U.S. cities are seeing an increase in bicycle commuters, according to new a U.S. Census Bureau report. While bicyclists still account for just 0.6% of all commuters, some of the nation's largest cities have more than doubled their rates since 2000.