Not only did Hong Kong-based OVA envision a unique method of paying for this shipping-container hotel concept, the firm designed a structure that could be altered on a whim.
Shipping container architecture has caught on recently, as in the case of this student housing development in South Africa. Like that apartment complex, the Hive-Inn would be made entirely of shipping containers.
But in OVA's concept, any shipping container, or hotel room, can be moved at will. In other words, at any given time, the hotel can remove one room entirely and replace it with something else, or transfer it to a different area of the overall hotel.
The malleable nature of the concept lends itself to a one-of-a-kind advertising strategy: make each shipping container the property of an advertiser. As examples, OVA created renderings of a Ferrari room and an Alexander McQueen room. Essentially, according to their model, an advertiser would design the inside and outside of the shipping container for a certain price. Then, their container/room would act as an advertisement, both for the residents who opted for "the Ferrari room" and anyone passing by the hotel.
"Pushing the idea, we found that creating a link between famous brands, container fit-out, and Hive-Inn operators could be a winning scenario in which greater experience for the customer could meet with higher expense for the brands, with lower overall costs for the hotel operator," OVA said in a statement.
The Hive-Inn was designed as an entry in the 2014 Radical Innovation Awards competition. Competition finalists will present and defend their work in May.
Take a look at the Hive-Inn concept below. All renderings courtesy of OVA Studio.
Related Stories
| Feb 10, 2014
Architecture Design Collaborative announces firm opening in Southern California
Today, Architecture Design Collaborative officially announces the launch of its firm providing a full range of architecture and interior design services nationwide. Architecture Design Collaborative offers architectural design services, comprehensive interior design services, developer collaboration, direct tenant improvement, repositioning and site planning.
| Feb 10, 2014
Ball State to host Geothermal Conference on design, drilling and equipment - April 10, 2014
To best serve the industry, Ball State University has organized a single day conference in which participants will be able to exchange technical notes, develop understandings and share experiences with design, drilling, and equipment issues related to geothermal ground source heat pump technology.
| Feb 7, 2014
DOE, Autodesk team to overhaul the EnergyPlus simulation program
The update will allow a larger ecosystem of developers to contribute updates to the code in order to improve performance and decrease the time required to run energy model simulations.
| Feb 7, 2014
Meet the new Fellows: AIA elevates 143 to College of Fellows
The AIA College of Fellows is an honor awarded to members who have made significant contributions to the architectural profession.
| Feb 7, 2014
Bernards announces executive leadership realignment
Changes reflect long-term growth plans as builder enters its fifth decade.
| Feb 7, 2014
Zaha Hadid's 'white crystal' petroleum research center taking shape in the desert [slideshow]
Like a crystalline form still in the state of expansion, the King Abdullah Petroleum Studies and Research Center will rise from the desert in dramatic fashion, with a network of bright-white, six-sided cells combining to form an angular, shell-like façade.
| Feb 6, 2014
First look: Gensler ups the ante on airport design with new SFO boarding area
The new terminal features a yoga room, award-winning arts program, and an interactive play area for kids.
| Feb 6, 2014
End of the open workplace?
If you’ve been following news about workplace design in the popular media, you might believe that the open workplace has run its course. While there’s no shortage of bad open-plan workplaces, there are two big flaws with the now common claim that openness is bad.
| Feb 6, 2014
New Hampshire metal building awes visitors
Visitors to the Keene Family YMCA in New Hampshire are often surprised by what they encounter. Liz Coppola calls it the “wow factor.” “Literally, there’s jaw dropping,” says Coppola, director of financial and program development for the Keene Family YMCA.
| Feb 5, 2014
M&A activity down in 2013 among architecture, engineering firms: Report
In 2013, consultant Morrissey Goodale observed 168 sales of U.S.-based architecture and engineering (“A/E”) firms – down nearly 7% from the record 180 sales of U.S.-based A/E firms in 2012.
