Not only did Hong Kong-based OVA envision a unique method of paying for this shipping-container hotel concept, the firm designed a structure that could be altered on a whim.
Shipping container architecture has caught on recently, as in the case of this student housing development in South Africa. Like that apartment complex, the Hive-Inn would be made entirely of shipping containers.
But in OVA's concept, any shipping container, or hotel room, can be moved at will. In other words, at any given time, the hotel can remove one room entirely and replace it with something else, or transfer it to a different area of the overall hotel.
The malleable nature of the concept lends itself to a one-of-a-kind advertising strategy: make each shipping container the property of an advertiser. As examples, OVA created renderings of a Ferrari room and an Alexander McQueen room. Essentially, according to their model, an advertiser would design the inside and outside of the shipping container for a certain price. Then, their container/room would act as an advertisement, both for the residents who opted for "the Ferrari room" and anyone passing by the hotel.
"Pushing the idea, we found that creating a link between famous brands, container fit-out, and Hive-Inn operators could be a winning scenario in which greater experience for the customer could meet with higher expense for the brands, with lower overall costs for the hotel operator," OVA said in a statement.
The Hive-Inn was designed as an entry in the 2014 Radical Innovation Awards competition. Competition finalists will present and defend their work in May.
Take a look at the Hive-Inn concept below. All renderings courtesy of OVA Studio.
Related Stories
| Feb 26, 2014
Use this app to streamline safety inspections
Using the iAuditor app, one of our Skanska teams developed electronic reports that make safety inspections more efficient, and that make it easier to address any issues emerging from them.
| Feb 26, 2014
Startup PocketCake aims to bring virtual reality simulations to the AEC masses
Founded in 2012, the development firm offers custom virtual reality simulations for the price of a typical architectural illustration.
| Feb 26, 2014
Billie Jean King National Tennis Center serving up three-phase expansion
The project includes the construction of two new stadiums and a retractable roof over the existing Arthur Ashe Stadium.
| Feb 25, 2014
Are these really the 'world's most spectacular university buildings'? [slideshow]
Emporis lists its top 13 higher education buildings from around the world. Do you agree with the rankings?
| Feb 25, 2014
NYC's Hudson Spire would be nation's tallest tower if built
Design architect MJM + A has released an updated design scheme for the planned 1,800-foot-tall, superthin skyscraper.
| Feb 24, 2014
White Paper: Using social media to build your business
This white paper from Benjamin Moore provides practical guidance for building and sustaining an effective online presence, with the ultimate goal of helping your painting business become more successful.
| Feb 24, 2014
First look: UC San Diego opens net-zero biological research lab
The facility is intended to be "the most sustainable laboratory in the world," and incorporates natural ventilation, passive cooling, high-efficiency plumbing, and sustainably harvested wood.
| Feb 24, 2014
White Paper: The science of color and light
This white paper from Benjamin Moore provides an overview of the properties of color and light, along with practical guidance on how the relationship between the two affects design choices.
| Feb 21, 2014
Naturally ventilated hospital planned in Singapore
The Ng Teng Fong General Hospital will take advantage of the region's prevailing breezes to cool the spaces.
| Feb 21, 2014
Calatrava ordered to pay millions for 'shortcomings in his work' on conference center project
Famed architect Santiago Calatrava must pay 2.9 million euros due to faulty design work on the Palacio de Congresos project in Oviedo, Spain.