Not only did Hong Kong-based OVA envision a unique method of paying for this shipping-container hotel concept, the firm designed a structure that could be altered on a whim.
Shipping container architecture has caught on recently, as in the case of this student housing development in South Africa. Like that apartment complex, the Hive-Inn would be made entirely of shipping containers.
But in OVA's concept, any shipping container, or hotel room, can be moved at will. In other words, at any given time, the hotel can remove one room entirely and replace it with something else, or transfer it to a different area of the overall hotel.
The malleable nature of the concept lends itself to a one-of-a-kind advertising strategy: make each shipping container the property of an advertiser. As examples, OVA created renderings of a Ferrari room and an Alexander McQueen room. Essentially, according to their model, an advertiser would design the inside and outside of the shipping container for a certain price. Then, their container/room would act as an advertisement, both for the residents who opted for "the Ferrari room" and anyone passing by the hotel.
"Pushing the idea, we found that creating a link between famous brands, container fit-out, and Hive-Inn operators could be a winning scenario in which greater experience for the customer could meet with higher expense for the brands, with lower overall costs for the hotel operator," OVA said in a statement.
The Hive-Inn was designed as an entry in the 2014 Radical Innovation Awards competition. Competition finalists will present and defend their work in May.
Take a look at the Hive-Inn concept below. All renderings courtesy of OVA Studio.
Related Stories
| Sep 17, 2014
The doctor is in: New consortium to fund research of design's influence on public health
The AIA Design & Health Research Consortium has organized its design and health initiative around six evidence-based approaches.
| Sep 17, 2014
New developments in data center design
From the dozen or so facilities housing Google’s 900,000 servers to the sprawling server farms of Facebook to Amazon’s seven sites scattered around the world, today’s data centers must accommodate massive power demand, high heat loads, strict maintenance protocols, and super-tight security. This AIA Discovery course is worth 1.0 AIA CES HSW learning units.
| Sep 17, 2014
New hub on campus: Where learning is headed and what it means for the college campus
It seems that the most recent buildings to pop up on college campuses are trying to do more than just support academics. They are acting as hubs for all sorts of on-campus activities, writes Gensler's David Broz.
Sponsored | | Sep 17, 2014
The balance between innovation and standardization – How DPR Construction achieves both
How does DPR strike a balance between standardization and innovation? In today’s Digital COM video Blog, Sasha Reed interviews Nathan Wood, Innovator with DPR Construction, to learn more about their successful approach to fueling innovation. SPONSORED CONTENT
| Sep 16, 2014
Ranked: Top hotel sector AEC firms [2014 Giants 300 Report]
Tutor Perini, Gensler, and AECOM top BD+C's rankings of design and construction firms with the most revenue from hospitality sector projects, as reported in the 2014 Giants 300 Report.
| Sep 16, 2014
Studies reveal growing demand for LEED-credentialed professionals across building sector
The study showed that demand for the LEED Accredited Professional and LEED Green Associate credentials grew 46 percent over a 12-month period.
| Sep 16, 2014
Shigeru Ban’s design wins Tainan Museum of Fine Arts competition
Pritzker Prize-winning architect Shigeru Ban has won an international competition organized by The Tainan Museum of Art in Taiwan. Ban's design features cascading volumes with an auditorium, classrooms, and exhibition galleries.
| Sep 16, 2014
Competition asks architects, designers to reimagine the future of national parks
National Parks Now asks entrants to propose all types of interventions for parks, including interactive installations, site-specific education and leisure opportunities, outreach and engagement campaigns, and self-led tours.
| Sep 15, 2014
Sustainability rating systems: Are they doomed?
None of the hundreds of existing green building rating systems is perfect. Some of them are too documentation-heavy. Some increase short-term project cost. Some aren’t rigorous enough or include contentious issues, writes HDR's Michaella Wittmann.
| Sep 15, 2014
Ranked: Top international AEC firms [2014 Giants 300 Report]
Parsons Brinckerhoff, Gensler, and Jacobs top BD+C's rankings of U.S.-based design and construction firms with the most revenue from international projects, as reported in the 2014 Giants 300 Report.