Not only did Hong Kong-based OVA envision a unique method of paying for this shipping-container hotel concept, the firm designed a structure that could be altered on a whim.
Shipping container architecture has caught on recently, as in the case of this student housing development in South Africa. Like that apartment complex, the Hive-Inn would be made entirely of shipping containers.
But in OVA's concept, any shipping container, or hotel room, can be moved at will. In other words, at any given time, the hotel can remove one room entirely and replace it with something else, or transfer it to a different area of the overall hotel.
The malleable nature of the concept lends itself to a one-of-a-kind advertising strategy: make each shipping container the property of an advertiser. As examples, OVA created renderings of a Ferrari room and an Alexander McQueen room. Essentially, according to their model, an advertiser would design the inside and outside of the shipping container for a certain price. Then, their container/room would act as an advertisement, both for the residents who opted for "the Ferrari room" and anyone passing by the hotel.
"Pushing the idea, we found that creating a link between famous brands, container fit-out, and Hive-Inn operators could be a winning scenario in which greater experience for the customer could meet with higher expense for the brands, with lower overall costs for the hotel operator," OVA said in a statement.
The Hive-Inn was designed as an entry in the 2014 Radical Innovation Awards competition. Competition finalists will present and defend their work in May.
Take a look at the Hive-Inn concept below. All renderings courtesy of OVA Studio.
Related Stories
| Sep 30, 2014
The Big Room concept: Using Building Team collocation to ensure project success
Implementing collocation via the Big Room concept will remove silos, ensure a cadence for daily communication, promote collaboration, and elevate your chances for success, write CBRE Healthcare's Stephen Powell and Magnus Nilsson.
| Sep 30, 2014
USGBC, Bank of America name recipients of 2014 Affordable Green Neighborhoods Grant Program
Eleven projects have been selected for the 2014 Affordable Green Neighborhoods grant program. Each will receive $31,000 and an educational package to support their pursuit of LEED for Neighborhood Development certification.
Sponsored | | Sep 30, 2014
What are you doing to win business and improve morale?? VDC Director Kris Lengieza shares ways to do both
Bluebeam's Sasha Reed sits down with Kris Lengieza, Director of Virtual Design and Construction for Stiles Corporation, to learn how he approaches change management. SPONSORED CONTENT
Sponsored | | Sep 30, 2014
How project managers can manage technology
Not long ago, the role of a construction project manager revolved around working with people: employees, vendors, consultants, designers, subcontractors and owners. Today, project managers primarily manage information. SPONSORED CONTENT
| Sep 30, 2014
With its 'stacked volumes' scheme, 3XN wins bid to design high-rise in Sydney
By dividing the 200-meter building into five separate volumes and placing atria throughout each volume, the spaces become smaller, more intimate social environments, according to the Danish architects.
| Sep 29, 2014
Living Building vs. LEED Platinum: Comparing the first costs and savings
Skanska USA's Steve Clem breaks down the costs and benefits of various ultra-green building standards and practices.
| Sep 29, 2014
10 common deficiencies in aging healthcare facilities
VOA's Douglas King pinpoints the top issues that arise during healthcare facilities assessments, including missing fire/smoke dampers, out-of-place fire alarms, and poorly constructed doorways.
| Sep 29, 2014
Snøhetta releases final plan for terraced central library in Calgary
The competition-winning New Central Library is now in the final design stages, after two years of community engagement on the part of design firms Snøhetta and DIALOG.
| Sep 25, 2014
Jean Nouvel unveils plans for National Art Museum of China
Of the design, Nouvel describes it as inspired by the simplicity of “a single brush stroke.”
Sponsored | | Sep 25, 2014
Your business doesn’t always need to change
By now, the idea that organizations must adapt to maintain both relevance and market share is so ingrained that it’s been reduced to pithy sayings. But is constant adaptation always the best policy? SPONSORED CONTENT