Not only did Hong Kong-based OVA envision a unique method of paying for this shipping-container hotel concept, the firm designed a structure that could be altered on a whim.
Shipping container architecture has caught on recently, as in the case of this student housing development in South Africa. Like that apartment complex, the Hive-Inn would be made entirely of shipping containers.
But in OVA's concept, any shipping container, or hotel room, can be moved at will. In other words, at any given time, the hotel can remove one room entirely and replace it with something else, or transfer it to a different area of the overall hotel.
The malleable nature of the concept lends itself to a one-of-a-kind advertising strategy: make each shipping container the property of an advertiser. As examples, OVA created renderings of a Ferrari room and an Alexander McQueen room. Essentially, according to their model, an advertiser would design the inside and outside of the shipping container for a certain price. Then, their container/room would act as an advertisement, both for the residents who opted for "the Ferrari room" and anyone passing by the hotel.
"Pushing the idea, we found that creating a link between famous brands, container fit-out, and Hive-Inn operators could be a winning scenario in which greater experience for the customer could meet with higher expense for the brands, with lower overall costs for the hotel operator," OVA said in a statement.
The Hive-Inn was designed as an entry in the 2014 Radical Innovation Awards competition. Competition finalists will present and defend their work in May.
Take a look at the Hive-Inn concept below. All renderings courtesy of OVA Studio.
Related Stories
Giants 400 | Dec 3, 2020
2020 Healthcare Sector Giants: Top architecture, engineering, and construction firms in the U.S. healthcare facilities sector
HDR, Jacobs, and Turner top BD+C's rankings of the nation's largest healthcare facilities sector architecture, engineering, and construction firms, as reported in the 2020 Giants 400 Report.
Giants 400 | Dec 3, 2020
2020 Government Sector Giants: Top architecture, engineering, and construction firms in the U.S. government buildings sector
HNTB, Jacobs, and Turner top BD+C's rankings of the nation's largest government sector architecture, engineering, and construction firms, as reported in the 2020 Giants 400 Report.
Giants 400 | Dec 3, 2020
2020 Cultural Facilities Giants: Top architecture, engineering, and construction firms in the U.S. cultural facilities sector
AECOM, Arup, and Populous head BD+C's rankings of the nation's largest cultural facilities sector architecture, engineering, and construction firms, as reported in the 2020 Giants 400 Report.
Giants 400 | Dec 2, 2020
2020 Retail Giants: Top architecture, engineering, and construction firms in the U.S. retail building sector
Gensler, Jacobs, and PCL Construction top BD+C's rankings of the nation's largest retail sector architecture, engineering, and construction firms, as reported in the 2020 Giants 400 Report.
Giants 400 | Dec 2, 2020
2020 University Giants: Top architecture, engineering, and construction firms in the higher education sector
Gensler, AECOM, and Turner Construction top BD+C's rankings of the nation's largest university sector architecture, engineering, and construction firms, as reported in the 2020 Giants 400 Report.
Giants 400 | Dec 2, 2020
2020 Multifamily Sector Giants: Top architecture, engineering, and construction firms in the U.S. multifamily building sector
Clark Group, Humphreys & Partners Architects, and Kimley-Horn head BD+C's rankings of the nation's largest multifamily building sector architecture, engineering, and construction firms, as reported in the 2020 Giants 400 Report.
Giants 400 | Dec 2, 2020
2020 Airport Sector Giants: Top architecture, engineering, and construction firms in the U.S. airport facilities sector
AECOM, Hensel Phelps, and PGAL top BD+C's rankings of the nation's largest airport sector architecture, engineering, and construction firms, as reported in the 2020 Giants 400 Report.
Giants 400 | Nov 29, 2020
Top 40 Engineering Architecture Firms for 2020
Jacobs, AECOM, and Kimley-Horn top the rankings of the nation's largest engineering architecture (EA) firms for nonresidential buildings and multifamily buildings work, as reported in Building Design+Construction's 2020 Giants 400 Report.
Giants 400 | Nov 29, 2020
Top 155 Architecture Firms for 2020
Gensler, Perkins and Will, and HKS Architects top the rankings of the nation's largest architecture firms for nonresidential and multifamily buildings work, as reported in Building Design+Construction's 2020 Giants 400 Report.
Giants 400 | Nov 29, 2020
Top 100 Architecture Engineering Firms for 2020
Stantec, HDR, and HOK head the rankings of the nation's largest architecture engineering (AE) firms for nonresidential and multifamily buildings work, as reported in Building Design+Construction's 2020 Giants 400 Report.