Not only did Hong Kong-based OVA envision a unique method of paying for this shipping-container hotel concept, the firm designed a structure that could be altered on a whim.
Shipping container architecture has caught on recently, as in the case of this student housing development in South Africa. Like that apartment complex, the Hive-Inn would be made entirely of shipping containers.
But in OVA's concept, any shipping container, or hotel room, can be moved at will. In other words, at any given time, the hotel can remove one room entirely and replace it with something else, or transfer it to a different area of the overall hotel.
The malleable nature of the concept lends itself to a one-of-a-kind advertising strategy: make each shipping container the property of an advertiser. As examples, OVA created renderings of a Ferrari room and an Alexander McQueen room. Essentially, according to their model, an advertiser would design the inside and outside of the shipping container for a certain price. Then, their container/room would act as an advertisement, both for the residents who opted for "the Ferrari room" and anyone passing by the hotel.
"Pushing the idea, we found that creating a link between famous brands, container fit-out, and Hive-Inn operators could be a winning scenario in which greater experience for the customer could meet with higher expense for the brands, with lower overall costs for the hotel operator," OVA said in a statement.
The Hive-Inn was designed as an entry in the 2014 Radical Innovation Awards competition. Competition finalists will present and defend their work in May.
Take a look at the Hive-Inn concept below. All renderings courtesy of OVA Studio.
Related Stories
Multifamily Housing | Dec 16, 2020
What the Biden Administration means for multifamily construction
What can the multifamily real estate sector expect from Biden and Company? At the risk of having egg, if not a whole omelet, on my face, let me take a shot.
Giants 400 | Dec 16, 2020
Download a PDF of all 2020 Giants 400 Rankings
This 70-page PDF features AEC firm rankings across 51 building sectors, disciplines, and specialty services.
Architects | Dec 14, 2020
2021 AIA Gold Medal awarded to Edward Mazria
The Gold Medal honors an individual whose significant body of work has had a lasting influence on the theory and practice of architecture.
Healthcare Facilities | Dec 10, 2020
The Weekly show: The future of medical office buildings, and virtual internship programs
This week on The Weekly show, BD+C editors spoke with leaders from SMRT Architects and Engineers and Stantec about the future of medical office buildings, and virtual internship programs
Multifamily Housing | Dec 4, 2020
The Weekly show: Designing multifamily housing for COVID-19, and trends in historic preservation and adaptive reuse
This week on The Weekly show, BD+C editors spoke with leaders from Page & Turnbull and Grimm + Parker Architects about designing multifamily housing for COVID-19, and trends in historic preservation and adaptive reuse
Giants 400 | Dec 3, 2020
2020 Science & Technology Facilities Giants: Top architecture, engineering, and construction firms in the S+T sector
HDR, Jacobs, and Turner head BD+C's rankings of the nation's largest science and technology (S+T) facilities sector architecture, engineering, and construction firms, as reported in the 2020 Giants 400 Report.
Giants 400 | Dec 3, 2020
2020 Laboratory Facilities Sector Giants: Top architecture, engineering, and construction firms in the U.S. laboratory facilities sector
Affiliated Engineers, HDR, and Skanska top BD+C's rankings of the nation's largest laboratory facilities sector architecture, engineering, and construction firms, as reported in the 2020 Giants 400 Report.
Giants 400 | Dec 3, 2020
2020 Industrial Sector Giants: Top architecture, engineering, and construction firms in the U.S. industrial buildings sector
Clayco, Jacobs, and Ware Malcomb top BD+C's rankings of the nation's largest industrial buildings sector architecture, engineering, and construction firms, as reported in the 2020 Giants 400 Report.
Giants 400 | Dec 3, 2020
2020 Convention Center Sector Giants: Top architecture, engineering, and construction firms in the U.S. convention center sector
AECOM, Gensler, and Jacobs head BD+C's rankings of the nation's largest convention center sector architecture, engineering, and construction firms, as reported in the 2020 Giants 400 Report.
Giants 400 | Dec 3, 2020
2020 Reconstruction Sector Giants: Top architecture, engineering, and construction firms in the U.S. building reconstruction and renovation sector
Gensler, Jacobs, and STO Building Group head BD+C's rankings of the nation's largest reconstruction sector architecture, engineering, and construction firms, as reported in the 2020 Giants 400 Report.