An undisclosed Fortune 100 tech company had two stipulations for Michael Courtney Design (MCD) for the maps and signage in a new neighborhood campus plan in Seattle’s South Lake Union neighborhood.
One, the company didn’t want its name or logo to be used anywhere in the graphics. Two, it wanted fun unexpected bonuses, features also known as "Easter eggs."
MCD listened. The firm developed a wayfinding master plan that guides employees and visitors to the new buildings and restaurants, healthcare, and coffee shops throughout the 30-square-block campus that can hold 27,000 employees.
MCD designed directories that have maps, directions, and, yes, Easter eggs: colorful photos of bicycles, crayons, bouncy balls, cranberries, and other items that people may buy online from this tech company.
The project’s opening date is still to be announced.
Related Stories
Market Data | Apr 13, 2017
2016’s top 10 states for commercial development
Three new states creep into the top 10 while first and second place remain unchanged.
Mixed-Use | Apr 7, 2017
North Hollywood mixed-use development NoHo West begins construction
The development is expected to open in 2018.
Urban Planning | Mar 31, 2017
4 important things to consider when designing streets for people, not just cars
For the most part what you see is streets that have been designed with the car in mind—at a large scale for a fast speed.
Retail Centers | Mar 23, 2017
The retail renaissance part I: How architecture will shape the future of shopping
The retail sector is charting unfamiliar territory as web sales and evolving tastes force a paradigm shift. In our Retail Renaissance blog series, architects, interior designers, planners and engineers from different GS&P markets will consider the impact of retail trends and discuss how clients and developers can successfully navigate this new age of shopping.
Retail Centers | Mar 21, 2017
A giant ‘show pool’ is the highlight of a new food- and entertainment-centric mall in Turkey's largest metro
WaterGarden Istanbul hopes to attract 15 million visitors a year.
Retail Centers | Mar 9, 2017
When everyone shops online, what happens to mixed-use retail?
NBBJ’s David Yuan explains how changing retail trends are creating new opportunities for urban experiences and public space.
Retail Centers | Mar 7, 2017
Five facets of successful retail that further social connection
What’s driving experiential retail in 2017 and beyond?
Retail Centers | Jan 24, 2017
Sensational shopping: Retail and the emotional connection
CallisonRTKL's Bret Wiggins discusses how to design the retail environment in a way that taps into the shopper psyche.
Retail Centers | Dec 23, 2016
Wayfinding trends: Modern digital signage caters to personal tastes and profiles of shoppers
Applications like Bluetooth-driven Beacon systems and cellular Wi-Fi systems can now be used to help people navigate space in a more profound way, writes CallisonRTKL’s Cody Clark.
Architects | Nov 20, 2016
D.C.’s first distillery-eatery taps into a growing trend
The stylish location targets customers craving craft spirits and late-night dining.
