An undisclosed Fortune 100 tech company had two stipulations for Michael Courtney Design (MCD) for the maps and signage in a new neighborhood campus plan in Seattle’s South Lake Union neighborhood.
One, the company didn’t want its name or logo to be used anywhere in the graphics. Two, it wanted fun unexpected bonuses, features also known as "Easter eggs."
MCD listened. The firm developed a wayfinding master plan that guides employees and visitors to the new buildings and restaurants, healthcare, and coffee shops throughout the 30-square-block campus that can hold 27,000 employees.
MCD designed directories that have maps, directions, and, yes, Easter eggs: colorful photos of bicycles, crayons, bouncy balls, cranberries, and other items that people may buy online from this tech company.
The project’s opening date is still to be announced.
Related Stories
Giants 400 | Sep 13, 2017
Retailers look beyond the sale: Brick-and-mortar retailers are raising their game to lure plugged-in consumers to their stores
Just two months ago, Credit Suisse forecasted that 20-25% of malls will close by 2022.
Giants 400 | Sep 12, 2017
Top 40 retail engineering firms
WSP, Henderson Engineers, and Core States Group top BD+C’s ranking of the nation’s largest retail sector engineering and EA firms, as reported in the 2017 Giants 300 Report.
Giants 400 | Sep 11, 2017
Top 65 retail architecture firms
CallisonRTKL, Jacobs, and Gensler top BD+C’s ranking of the nation’s largest retail sector architecture and AE firms, as reported in the 2017 Giants 300 Report.
Retail Centers | Aug 24, 2017
More than a mall: A collection of experiences
Find out how Gensler transformed one of Silicon Valley’s largest shopping destinations into an immersive lifestyle destination.
Office Buildings | Aug 17, 2017
Toyota’s new North American HQ opens in Plano
Toyota invested $1 billion in the project, which was designed by Corgan.
Mixed-Use | Aug 10, 2017
Mixed-use development includes University of California-San Diego campus extension
The 562,000-sf development was designed by Carrier Johnson + CULTURE and is located five blocks from the San Diego Padres’ Petco Park.
Retail Centers | Aug 4, 2017
A fast-food restaurant created from recycled shipping containers
Each of the 20-foot-long shipping containers used in the proposal for the Siauliai, Lithuania restaurant are independent and can be easily reproduced.
Retail Centers | Jul 27, 2017
The “New Hybrid” experience: Beyond the mall
Consumers expect more from retailers and brands than ever before.
Retail Centers | Jul 24, 2017
Miami retail structure’s honeycomb façade fluctuates between opacity and transparency
The building will rise three stories in Miami’s Design District.
Retail Centers | Jul 20, 2017
L.A.’s Promenade at Howard Hughes Center receives a new name and a $30 million cash injection
Laurus Corporation and The Jerde Partnership will team up to rebrand the center as a family-friendly dining and entertainment destination.