U.S. Green Building Council's (USGBC) Greenbuild International Conference & Expo, the world's largest conference dedicated to green building kicked off today at San Francisco's LEED Gold Moscone Center with 7,000 attendees. This morning's opening plenary, headlined by MSNBC's "Morning Joe" co-hosts Mika Brzezinksi and Joe Scarborough marked the official launch of the 2012 show.
Now in its 11th year, Greenbuild convenes 35,000 members of the green building industry for three days of education sessions, renowned speakers, networking events, and a vast exhibition floor with thousands of booths. This year's location in San Francisco is ideal: With more than 700 LEED-certified projects and nearly 1,300 LEED-registered projects in the Bay Area, the location encapsulates the 2012 conference theme of bringing technology and sustainability together in the global green movement.
San Francisco Mayor Edwin Lee took the stage first, celebrating recent San Francisco accomplishments in the sphere of green building and sustainability. "There are eight existing, historic San Francisco buildings in the civic center district that are LEED-registered, including city hall, the symphony and the library." He added, "I want to thank Greenbuild for contributing to our success."
USGBC's President, CEO and Founding Chair, Rick Fedrizzi, took the stage to ring in Greenbuild, speaking to the power of the green building movement, the importance of the forthcoming LEED v4 rating system, and the reality of climate change, brought to light recently by Hurricane Sandy.
"In LEED v4 we're turning on the light, because as leaders, we will always fight for more information, more transparency, and more accountability," said Fedrizzi. "If you claim to be the best, if you claim to be healthier, prove it. Do you have a great product? Prove it. Just like leadership, green building is about transparency and accountability."
A recent analysis performed by USGBC found that LEED buildings are in the top 11th percentile for energy performance in the nation.
"Our world has put real data on building performance at our fingertips so we can understand and compare green building projects," Fedrizzi continued. "It's given us new tools to help us tweak that performance on the micro level so we can deliver on the energy savings and water savings that are the currency of our future."
Plenary programming featured Brzezinski and Scarborough as co-hosts with panelists Cory Booker, Mayor of Newark, New Jersey; George Pataki, Former Governor of New York and Founder and Chairman of Pataki-Cahill Group; Biz Stone, co-founder of Twitter; Gavin Newsom, Lieutenant Governor of California; David Kohler, President and Chief Operating Officer of Kohler Co.; Paul Hawken, environmentalist, entrepreneur and author; and urban revitalization strategist Majora Carter.
Brzenzinksi and Scarborough first hosted a panel discussion with Mayor Booker and Pataki, discussing election outcomes and the future of sustainability politics.
"The American dream must be a green dream now," said Mayor Booker. "We need to stop putting sustainability into left-right terms, which is the broken record of our politics."
Pataki spoke on the state of the Republican Party as well as green economics and climate change. "Through green buildings, we can dramatically reduce energy and have an economic benefit with new jobs," said Pataki.
In the second panel, Brzezinski and Scarborough engaged Stone and Newsom in a discussion on technology and innovation.
Newsom pointed out that the there is significant room to grow our use of technology in governance, stating, "We use technology to get elected, but we don't use technology effectively to govern."
"The future of marketing is philanthropy," said Stone. "Consumers are attracted to meaning. Employees are attracted to meaning."
The plenary closed out with a final panel consisting of Kohler, Hawken and Carter.
"We may be preaching to the choir, but that choir is getting a lot bigger," said Hawken. "This is a new age of enlightenment. These voices want to rise up. Falsehoods always fall away."
"The environmental movement has been talking to itself a lot," said Carter. "It's time to move outward."
"One myth is that we have to sacrifice for sustainability," said Kohler. "It doesn't have to be about compromise."
The opening plenary featured video segments highlighting a number of USGBC initiatives, including the Students@Greenbuild bus tour, during which 25 college students from across the United States joined USGBC's Center for Green Schools on a cross-country bus tour to Greenbuild; the launch of the Green Building Information Gateway (GBIG), a new global innovation platform designed to explore and compare the green dimensions of the built environment; and USGBC's Project Haiti , an initiative to build a LEED Platinum orphanage and children's center in Port-au-Prince, Haiti.
Additionally, Rachel Gutter, Director of the Center for Green Schools at USGBC, highlighted green schools efforts, stating, "We need your help to convince every parent, every policymaker, and every voter that where we learn matters." Scot Horst, Senior Vice President of LEED, USGBC, also announced that Google has awarded USGBC a $3 million grant to transform building materials and materials-related health. +
Related Stories
Giants 400 | Oct 30, 2023
Top 170 K-12 School Architecture Firms for 2023
PBK Architects, Huckabee, DLR Group, VLK Architects, and Stantec top BD+C's ranking of the nation's largest K-12 school building architecture and architecture/engineering (AE) firms for 2023, as reported in Building Design+Construction's 2023 Giants 400 Report.
Giants 400 | Oct 30, 2023
Top 100 K-12 School Construction Firms for 2023
CORE Construction, Gilbane, Balfour Beatty, Skanska USA, and Adolfson & Peterson top BD+C's ranking of the nation's largest K-12 school building contractors and construction management (CM) firms for 2023, as reported in Building Design+Construction's 2023 Giants 400 Report.
Giants 400 | Oct 30, 2023
Top 80 K-12 School Engineering Firms for 2023
AECOM, CMTA, Jacobs, WSP, and IMEG head BD+C's ranking of the nation's largest K-12 school building engineering and engineering/architecture (EA) firms for 2023, as reported in Building Design+Construction's 2023 Giants 400 Report.
MFPRO+ Special Reports | Oct 27, 2023
Download the 2023 Multifamily Annual Report
Welcome to Building Design+Construction and Multifamily Pro+’s first Multifamily Annual Report. This 76-page special report is our first-ever “state of the state” update on the $110 billion multifamily housing construction sector.
Giants 400 | Oct 23, 2023
Top 190 Multifamily Architecture Firms for 2023
Humphreys and Partners, Gensler, Solomon Cordwell Buenz, Niles Bolton Associates, and AO top the ranking of the nation's largest multifamily housing sector architecture and architecture/engineering (AE) firms for 2023, as reported in Building Design+Construction's 2023 Giants 400 Report. Note: This ranking factors revenue for all multifamily buildings work, including apartments, condominiums, student housing facilities, and senior living facilities.
Affordable Housing | Oct 20, 2023
Cracking the code of affordable housing
Perkins Eastman's affordable housing projects show how designers can help to advance the conversation of affordable housing.
Senior Living Design | Oct 19, 2023
Senior living construction poised for steady recovery
Senior housing demand, as measured by the change in occupied units, continued to outpace new supply in the third quarter, according to NIC MAP Vision. It was the ninth consecutive quarter of growth with a net absorption gain. On the supply side, construction starts continued to be limited compared with pre-pandemic levels.
Warehouses | Oct 19, 2023
JLL report outlines 'tremendous potential' for multi-story warehouses
A new category of buildings, multi-story warehouses, is beginning to take hold in the U.S. and their potential is strong. A handful of such facilities, also called “urban logistics buildings” have been built over the past five years, notes a new report by JLL.
Building Materials | Oct 19, 2023
New white papers offer best choices in drywall, flooring, and insulation for embodied carbon and health impacts
“Embodied Carbon and Material Health in Insulation” and “Embodied Carbon and Material Health in Gypsum Drywall and Flooring,” by architecture and design firm Perkins&Will in partnership with the Healthy Building Network, advise on how to select the best low-carbon products with the least impact on human health.
Contractors | Oct 19, 2023
Crane Index indicates slowing private-sector construction
Private-sector construction in major North American cities is slowing, according to the latest RLB Crane Index. The number of tower cranes in use declined 10% since the first quarter of 2023. The index, compiled by consulting firm Rider Levett Bucknall (RLB), found that only two of 14 cities—Boston and Toronto—saw increased crane counts.