Step aside New York and L.A., The Atlantic’s CityLab finds that not all design jobs have these two trendy hotspots as their epicenters.
CityLab Editor at Large Richard Florida worked together with occupational data provided by the labor market data and research firm EMSI to identify geographic clusters of the design sector – architects and landscape architects; commercial and industrial designers, graphic designers, fashion designers, interior designer, and others. His analysis included both designers working for firms and self-employed freelancers.
Around 625,000 Americans are employed in the design sector, a decline of about 12,000 since the Great Recession.
The analyst zoomed into specific metro areas (those with more than a million people) and mapped out the number of workers in the design sector, median wages and regional share of designers for the largest 51 U.S. metros.
Florida developed a stat named the location quotient (LQ), which measures the concentration of a given occupation in a metro area to its concentration across the country. Hence, an LQ of 1 indicates the occupation’s share matches the national average, an LQ of 2 is double that, and so on.
Though the concentration of fashion designers expectedly falls on New York first and L.A. second, Florida’s findings indicate four clusters of design fields concentrated in a city other than those two, and here they are:
Detroit – Commercial and Industrial Designers
Commercial and industrial designers that design manufactured products like cars, toys and appliances are centered in the rust belt, with Detroit’s LQ leading at 5.7.
Seattle – Architects
With an LQ of 2.42, Seattle was far above New York, which came in tenth, and Los Angeles, which came in twentieth.
Minneapolis – Graphic Designers
The Twin Cities tops the list of graphic designers with an LQ of 1.7., which Florida thinks is “driven by its long-standing strength as a center for marketing and advertising.”
San Francisco – Self-employed Designers
It’s only natural that San Francisco, the hub of start-ups, would also invite a lot of independent, self-employed designers of all fields. With an LQ of 2.06, the City by the Bay is ahead of Los Angeles and New York, with tech hubs San Jose, San Diego and Austin between them.
Visit CityLab to learn more and view maps of the United States with bubbles showing the concentration of workers in the design sector.
Related Stories
Giants 400 | Oct 24, 2017
Top 160 reconstruction architecture firms
Gensler, Jacobs, and Stantec top BD+C’s ranking of the nation’s largest reconstruction sector architecture and AE firms, as reported in the 2017 Giants 300 Report.
Giants 400 | Oct 20, 2017
Top 40 sports architecture firms
Populous, HOK, and HKS top BD+C’s ranking of the nation’s largest sports sector architecture and AE firms, as reported in the 2017 Giants 300 Report.
Giants 400 | Oct 19, 2017
Race for talent drives office designs
Is the shift toward attracting younger workers too much or not enough?
Sponsored | Designers | Oct 18, 2017
Universal design principles: Part 2
The CDC targets the bathroom as the most dangerous room in the house. Architects can use principles of Universal Design (UD) to reduce these hazards.
Giants 400 | Oct 17, 2017
Top 110 office architecture firms
Gensler, Jacobs, and HOK top BD+C’s ranking of the nation’s largest office sector architecture and AE firms, as reported in the 2017 Giants 300 Report.
Giants 400 | Oct 16, 2017
Data center market forecast: Clearly cloudy
Look for mission-critical construction to double in the next few years.
Resiliency | Oct 13, 2017
Resiliency takes center stage in new projects around the country
Projects like these, where resilience is central to their design and construction, are becoming more commonplace.
Architects | Oct 11, 2017
Architects to policymakers: Buildings are infrastructure, too
Left out of this ongoing national debate over infrastructure are the nation’s other public buildings: the libraries, community centers, courthouses, community college buildings, affordable housing developments, and justice facilities.
Giants 400 | Oct 11, 2017
Top 25 data center architecture firms
Jacobs, Corgan, and Gensler top BD+C’s ranking of the nation’s largest data center sector architecture and AE firms, as reported in the 2017 Giants 300 Report.
Multifamily Housing | Oct 9, 2017
6 new products for the multifamily construction market
Bamboo wall panels, an adaptable prep sink, and a two-tiered bike parking system are among the product innovations geared for multifamily buildings.