flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

| Aug 24, 2022

California’s investment in ‘community schools’ could transform K-12 education

California has allocated $4.1-billion to develop ‘community schools’ that have the potential to transform K-12 education.

| Aug 24, 2022

Architecture Billings Index slows but remains healthy

For the eighteenth consecutive month architecture firms reported increasing demand for design services in July, according to a new report today from The American Institute of Architects (AIA).

| Aug 23, 2022

New Mass. climate and energy law allows local bans on fossil fuel-powered appliances

A sweeping Massachusetts climate and energy bill recently signed into law by Republican governor Charlie Baker allows local bans on fossil fuel-powered appliances.

Giants 400 | Aug 22, 2022

Top 70 Science + Technology Facility Engineering + EA Firms 2022

Jacobs, CRB, Fluor, and Affiliated Engineers Inc. head the rankings of the nation's largest science and technology (S+T) facility engineering and engineering/architecture (EA) firms, as reported in Building Design+Construction's 2022 Giants 400 Report.

Giants 400 | Aug 22, 2022

Top 100 Science + Technology Facility Architecture + AE Firms 2022

HDR, Flad Architects, Gensler, and DGA top the rankings of the nation's largest science and technology (S+T) facility architecture and architecture/engineering (AE) firms, as reported in Building Design+Construction's 2022 Giants 400 Report.

Giants 400 | Aug 22, 2022

Top 85 Laboratory Facility Architecture + AE Firms for 2022

Flad Architects, HDR, DGA, and Payette top the ranking of the nation's largest science and technology (S+T) laboratory facility architecture and architecture/engineering (AE) firms, as reported in Building Design+Construction's 2022 Giants 400 Report.

Giants 400 | Aug 22, 2022

Top 85 University Engineering + EA Firms for 2022

AECOM, Jacobs, Salas O'Brien, and IMEG head the ranking of the nation's largest university sector engineering and engineering/architecture (EA) firms, as reported in Building Design+Construction's 2022 Giants 400 Report.

Giants 400 | Aug 22, 2022

Top 150 University Architecture + AE Firms for 2022

Gensler, CannonDesign, SmithGroup, and Perkins and Will top the ranking of the nation's largest university sector architecture and architecture/engineering (AE) firms, as reported in Building Design+Construction's 2022 Giants 400 Report.

| Aug 22, 2022

Gainesville, Fla., lawmakers moved to end single-family zoning

The Gainesville City Commission recently voted to advance zoning changes that would allow duplexes, triplexes, and quadplexes to be built on land currently zoned for single-family homes.

| Aug 22, 2022

For Gen Z, “enhanced communication” won’t cut it

As the fastest-growing generation, Generation Z, loosely defined as those born between the mid-1990s and early 2000s, has become a hot topic in conversations surrounding workplace design.

boombox1
boombox2
native1

More In Category




halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021