When the Sochi Winter Olympics kick off next month (Feb. 7-23) in Russia, the temporary pavilion for Russian telecom operator MegaFon is going to turn a lot of heads—literally.
The company commissioned London-based designer Asif Khan to create a one-of-a-kind installation for the Games. Khan answered with MegaFaces, a 39-foot-high, illuminated façade that acts much like a giant pin screen, replicating the faces of people in the crowd in the form of a 26-foot-high, 3D mural.
The kinetic façade will display three faces simultaneously, and each participant will receive a 20-second video clip of their experience via email.
Here's how it works, according to a report by Dezeen: People step into a 3D photo booth to have their face scanned from five different angles.
Using the data, a computer creates a 3D model of the facial structure (in about a minute) and sends the coordinates to an engine-and-cable system that controls a series of actuators that make up the kinetic portion of the façade. Each one of the 10,000 actuators can extend out to lengths of six feet, allowing for the creation of dramatic, 3D murals.
Don't believe us? See for yourself:
Related Stories
| May 20, 2013
Jones Lang LaSalle: All U.S. real estate sectors to post gains in 2013—even retail
With healthier job growth numbers and construction volumes at near-historic lows, real estate experts at Jones Lang LaSalle see a rosy year for U.S. commercial construction.
| May 17, 2013
First look: HKS' multipurpose stadium for Minnesota Vikings
The Minnesota Sports Facilities Authority (MSFA), the Minnesota Vikings and HKS Sports & Entertainment Group have unveiled the design of the State’s new multi? purpose stadium in Minneapolis, a major milestone in getting the $975 million stadium built on time and on budget.
| May 17, 2013
40 Under 40 winners: Meet the architects
Of the up-and-coming AEC professionals to be named 40 Under 40 winners by the editors of Building Design+Construction, 18 make their living in the architecture profession.
| May 17, 2013
5 things AEC pros need to know about low-e glass
Low-emissivity glasses are critical to making today’s buildings brighter, more energy-efficient, and more sustainable. Here are five tips to help AEC professionals understand the differences among low-e glasses and their impact on building performance.
| May 17, 2013
University labs double as K-12 learning environments
Increasingly, college and university research buildings are doing double duty as homes for K-12 STEM programs. Here’s how to create facilities that captivate budding scientists while keeping faculty happy.
| May 17, 2013
LEED v4 has provision to reduce water use in cooling towers
The next version of the U.S. Green Building Council's LEED rating system will expand water-savings targets to appliances, cooling towers, commercial kitchen equipment, and other areas.
| May 16, 2013
Chicago unveils $1.1 billion plan for DePaul arena, Navy Pier upgrades
Hoping to send a loud message that Chicago is serious about luring tourism and entertainment spending, Mayor Rahm Emanuel has released details of two initiatives that have been developing for more than a year and that it says will mean $1.1 billion in investment in the McCormick Place and Navy Pier areas.
| May 16, 2013
Michael R. Bohn named Executive VP at Gilbane
Gilbane has promoted Michael R. Bohn to executive vice president. With over 28 years of service to the company and leadership roles on such high-profile projects as the University of Michigan Biomedical Science Building and the University of Chicago Medical Center, Bohn will now have responsibility for Gilbane’s New York and Midwest business units.
| May 15, 2013
Schneider Electric announces Global Xperience Efficiency Events for 2013
Schneider Electric’s Xperience Efficiency series will begin with events in the United States, China, Colombia, Brazil and Russia.
