Hollywood and theme parks have been walking arm in arm for years. But can they swim in sync?
Dubai, the second largest of the United Arab Emirates, is known for its gargantuan commercial building projects. The latest to be proposed is the world’s largest underwater theme park.
The creator of this five-acre aquatic experience is Los Angeles-based Reef Worlds, whose team includes film and television designers, dive-site developers, and marine biologists. CEO Patric Douglas notes that while scuba diving and snorkeling are a $3-billion-a-year business, most seaside venues don’t offer much in the way of special underwater experiences. “Many five-star resorts have one-star waterfronts,” says Douglas. Reef Worlds estimates there are 500,000 square miles of oceanfront at Caribbean and Asian hotels and resorts with limited appeal to adventurous tourists.
Douglas has been promoting the economic and ecological benefits of what he calls “habitat tourism,” which would give resort owners a way to monetize the waters off their beaches, while relieving some of the pressure from aquatic tourists on natural underwater reef systems that are endangered or dying.
Artificial reefs have been around for decades. Most were created with everything from sunken battleships to old tires—and most, says Douglas, are boring. “Who wants to look at a concrete triangle?” he asks. Reef Worlds intends to create “dynamic reefs” that would attract sea life, making them places people actually want to explore, he says. In Mexico, the company is developing an underwater art garden featuring 200 works of art that will take their cues from Mayan and Aztec iconography. Douglas calls this “Mayan Gods in 3D.”
Douglas says Reef Worlds will be able to bring in projects at 10-20% of the cost of a typical resort water theme park, which can run $70 million to build and $10 million a year to market and maintain.
Reef Worlds’ “Pearl of Dubai” project will be located in the waters around the World Islands development. Renderings suggest the park might be modeled after the mythic Lost City of Atlantis. Reef Worlds has five projects in varying stages of development in Dubai, Qatar, the Philippines, and Mexico.
Reef Worlds has had less success in the Caribbean: two years ago, Douglas found no takers when he offered $4.5 million to resorts in Jamaica to install underwater parks there. “It’s a vision thing,” he says, “and we’re playing the long game.”
Read about more innovations from BD+C's 2014 Great Solutions Report.
Related Stories
| Jan 23, 2014
SMPS Announces Call for Entries for 37th Annual Marketing Communications Awards Program
The Society for Marketing Professional Services (SMPS) is accepting entries for its 37th Annual Marketing Communications Awards (MCA) competition. The MCA program is the longest-standing, most prestigious awards program recognizing excellence in marketing communications by professional services firms in the design and building industry. The entry deadline is March 3, 2014. SMPS members and nonmembers are eligible to enter.
| Jan 23, 2014
Adrian Smith + Gordon Gill-designed Federation of Korean Industries tower opens in Seoul [slideshow]
The 50-story tower features a unique, angled building-integrated photovoltaic (BIPV) exterior designed to maximize the amount of energy collected.
| Jan 23, 2014
Think you can recognize a metal building from the outside?
What looks like brick, stucco or wood on the outside could actually be a metal building. Metal is no longer easily detectable. It’s gotten sneakier visually. And a great example of that is the Madison Square retail center in Norman, Okla.
| Jan 23, 2014
3 fatal flaws your architecture firm has right now
After visiting over 200 architecture firms, I was aghast that so many of them were committing these costly sins of mismanagement and miscommunication, without even realizing it. If I can stop even one more firm from shooting its own foot, then this is worth it.
| Jan 22, 2014
SOM-designed University Center uses 'sky quads,' stacked staircases to promote chance encounters
The New School's vertical campus in Manhattan houses multiple functions, including labs, design studios, a library, and student residences, in a 16-story building.
| Jan 22, 2014
Architecture Billings Index sees first back-to-back decline since mid-2012
The AIA's Architecture Billings Index dipped for the second consecutive month in December—the first consecutive months of contraction since May and June of 2012.
| Jan 21, 2014
Comcast to build second Philadelphia skyscraper, with Norman Foster-designed tower [slideshow]
The British architect last week unveiled his scheme for the $1.2 billion, 59-story Comcast Innovation and Technology Center, planned adjacent to the Comcast Center.
| Jan 21, 2014
2013: The year of the super-tall skyscraper
Last year was the second-busiest ever in terms of 200-meter-plus building completions, with 73 towers, according to a report by the Council on Tall Buildings and Urban Habitat.
| Jan 20, 2014
BUILDINGChicago/Greening the Heartland Conference 'call for 2014 educational proposals' is now open
The conference and exposition will take place September 29-October 1, 2014, at North America’s largest LEED Gold-certified hotel, the Holiday Inn Chicago Mart Plaza. Deadline for proposals is February 28, 2014.
| Jan 17, 2014
Crystal Bridges Museum will move Frank Lloyd Wright house from New Jersey to Arkansas
Numerous architectural experts have concluded that moving the Bachman Wilson House offers its best hope for long-term survival.