Hollywood and theme parks have been walking arm in arm for years. But can they swim in sync?
Dubai, the second largest of the United Arab Emirates, is known for its gargantuan commercial building projects. The latest to be proposed is the world’s largest underwater theme park.
The creator of this five-acre aquatic experience is Los Angeles-based Reef Worlds, whose team includes film and television designers, dive-site developers, and marine biologists. CEO Patric Douglas notes that while scuba diving and snorkeling are a $3-billion-a-year business, most seaside venues don’t offer much in the way of special underwater experiences. “Many five-star resorts have one-star waterfronts,” says Douglas. Reef Worlds estimates there are 500,000 square miles of oceanfront at Caribbean and Asian hotels and resorts with limited appeal to adventurous tourists.
Douglas has been promoting the economic and ecological benefits of what he calls “habitat tourism,” which would give resort owners a way to monetize the waters off their beaches, while relieving some of the pressure from aquatic tourists on natural underwater reef systems that are endangered or dying.
Artificial reefs have been around for decades. Most were created with everything from sunken battleships to old tires—and most, says Douglas, are boring. “Who wants to look at a concrete triangle?” he asks. Reef Worlds intends to create “dynamic reefs” that would attract sea life, making them places people actually want to explore, he says. In Mexico, the company is developing an underwater art garden featuring 200 works of art that will take their cues from Mayan and Aztec iconography. Douglas calls this “Mayan Gods in 3D.”
Douglas says Reef Worlds will be able to bring in projects at 10-20% of the cost of a typical resort water theme park, which can run $70 million to build and $10 million a year to market and maintain.
Reef Worlds’ “Pearl of Dubai” project will be located in the waters around the World Islands development. Renderings suggest the park might be modeled after the mythic Lost City of Atlantis. Reef Worlds has five projects in varying stages of development in Dubai, Qatar, the Philippines, and Mexico.
Reef Worlds has had less success in the Caribbean: two years ago, Douglas found no takers when he offered $4.5 million to resorts in Jamaica to install underwater parks there. “It’s a vision thing,” he says, “and we’re playing the long game.”
Read about more innovations from BD+C's 2014 Great Solutions Report.
Related Stories
| Feb 5, 2014
7 towers that define the 'skinny skyscraper' boom [slideshow]
Recent advancements in structural design, combined with the loosening of density and zoning requirements, has opened the door for the so-called "superslim skyscraper."
| Feb 4, 2014
World's fifth 'living building' certified at Smith College [slideshow]
The Bechtel Environmental Classroom utilizes solar power, composting toilets, and an energy recovery system, among other sustainable strategies, to meet the rigorous performance requirements of the Living Building Challenge.
| Feb 4, 2014
Must see: Student housing complex made with recycled shipping containers
Architect Christian Salvati's new structure is just the first step in bringing shipping container construction to New Haven, Conn.
| Feb 3, 2014
Gehry wins bid to design Berlin's tallest tower [slideshow]
The architect's "rotating cubes" scheme for the 300-unit residential tower beat out design submissions by eight other prominent firms, including Adjaye Associates and David Chipperfield Architects.
| Jan 31, 2014
Trump Hotel Collections announces luxury hotel for Rio de Janeiro
The 13-story, 171-guestroom Trump Rio will be Trump Hotel Collection’s first property in South America and the only luxury hotel in the neighborhood when it opens in 2016.
| Jan 31, 2014
LEGO, Google partner to develop 3D modeling tool for LEGO structures
The free tool, called Build, allows Chrome users to create virtual 3D structures using any shape and color in the LEGO catalog.
| Jan 31, 2014
Ultra-modern McDonald's restaurant voted one of world's best new buildings
This McDonald's, which is combined with a fuel station and recreation areas, was awarded the Best Commercial Building of the Year by architecture website ArchDaily.
| Jan 31, 2014
6 considerations for rehabbing student union buildings
Most colleges and universities feel pressure to offer the latest amenities in order to attract and retain the best and brightest students. While hauling in the bulldozer to create modern facilities is attractive in some regards, deciding to renovate can be just as effective and, in some cases, even preferable to new construction.
| Jan 30, 2014
Mayors of 10 metros unite to cut building-related climate pollution
Organizers say combined initiative could cut as much climate-change pollution as generated by 1 million cars every year, and lower energy bills by nearly $1 billion annually.
| Jan 30, 2014
See how architects at NBBJ are using computational design to calculate the best views on projects [video]
In an ideal world, every office employee would have a beautiful view from his or her desk. While no one can make that happen in real life, computational design can help architects maximize views from every angle.