Hollywood and theme parks have been walking arm in arm for years. But can they swim in sync?
Dubai, the second largest of the United Arab Emirates, is known for its gargantuan commercial building projects. The latest to be proposed is the world’s largest underwater theme park.
The creator of this five-acre aquatic experience is Los Angeles-based Reef Worlds, whose team includes film and television designers, dive-site developers, and marine biologists. CEO Patric Douglas notes that while scuba diving and snorkeling are a $3-billion-a-year business, most seaside venues don’t offer much in the way of special underwater experiences. “Many five-star resorts have one-star waterfronts,” says Douglas. Reef Worlds estimates there are 500,000 square miles of oceanfront at Caribbean and Asian hotels and resorts with limited appeal to adventurous tourists.
Douglas has been promoting the economic and ecological benefits of what he calls “habitat tourism,” which would give resort owners a way to monetize the waters off their beaches, while relieving some of the pressure from aquatic tourists on natural underwater reef systems that are endangered or dying.
Artificial reefs have been around for decades. Most were created with everything from sunken battleships to old tires—and most, says Douglas, are boring. “Who wants to look at a concrete triangle?” he asks. Reef Worlds intends to create “dynamic reefs” that would attract sea life, making them places people actually want to explore, he says. In Mexico, the company is developing an underwater art garden featuring 200 works of art that will take their cues from Mayan and Aztec iconography. Douglas calls this “Mayan Gods in 3D.”
Douglas says Reef Worlds will be able to bring in projects at 10-20% of the cost of a typical resort water theme park, which can run $70 million to build and $10 million a year to market and maintain.
Reef Worlds’ “Pearl of Dubai” project will be located in the waters around the World Islands development. Renderings suggest the park might be modeled after the mythic Lost City of Atlantis. Reef Worlds has five projects in varying stages of development in Dubai, Qatar, the Philippines, and Mexico.
Reef Worlds has had less success in the Caribbean: two years ago, Douglas found no takers when he offered $4.5 million to resorts in Jamaica to install underwater parks there. “It’s a vision thing,” he says, “and we’re playing the long game.”
Read about more innovations from BD+C's 2014 Great Solutions Report.
Related Stories
| May 20, 2014
Using fire-rated glass in exterior applications
Fire-rated glazing and framing assemblies are just as beneficial on building exteriors as they are on the inside. But knowing how to select the correct fire-rated glass for exterior applications can be confusing. SPONSORED CONTENT
| May 20, 2014
World's best new skyscrapers: Renzo Piano's The Shard, China's 'doughnut hotel' voted to Emporis list
Eight other high-rise projects were named Emporis Skyscraper Award winners, including DC Tower 1 by Dominique Perrault Architecture and Tour Carpe Diem by Robert A.M. Stern.
| May 19, 2014
What can architects learn from nature’s 3.8 billion years of experience?
In a new report, HOK and Biomimicry 3.8 partnered to study how lessons from the temperate broadleaf forest biome, which houses many of the world’s largest population centers, can inform the design of the built environment.
| May 19, 2014
Why e-commerce won't kill 'bricks and mortar' retail sector
Despite emerging structural challenges and newly-announced store closings, such as those of Radio Shack and Office Depot, the U.S. retail sector has continued on its solid recovery.
| May 16, 2014
BoA, USGBC to offer $25,000 grants for green affordable housing projects
The Affordable Green Neighborhoods Grant Program will offer 14 grants to developers of affordable housing in North America who are committed to building sustainable communities through the LEED for Neighborhood Development program.
| May 16, 2014
HED expands leadership in San Diego
Neville Willsmore, Thomas Christian join leadership team for Harley Ellis Devereaux.
| May 16, 2014
Toyo Ito leads petition to scrap Zaha Hadid's 2020 Olympic Stadium project
Ito and other Japanese architects cite excessive costs, massive size, and the project's potentially negative impact on surrounding public spaces as reasons for nixing Hadid's plan.
| May 15, 2014
Paints, coatings, and sealants: 10 new ways to seal the deal
Color-shifting finishes, dry-erase surfaces, and stain-blocking paints are highlighted in this round up of new offerings in paints, coatings, sealants, and finishes.
| May 15, 2014
Biking to work up by 60 percent, according to Census Bureau report
Many U.S. cities are seeing an increase in bicycle commuters, according to new a U.S. Census Bureau report. While bicyclists still account for just 0.6% of all commuters, some of the nation's largest cities have more than doubled their rates since 2000.
| May 15, 2014
'Virtually indestructible': Utah architect applies thin-shell dome concept for safer schools
At $94 a square foot and "virtually indestructible," some school districts in Utah are opting to build concrete dome schools in lieu of traditional structures.