The Society for Marketing Professional Services (SMPS) recognized Alfred K. Potter II, FSMPS, senior vice president with Gilbane Building Co., with the 2011 Weld Coxe Marketing Achievement Award (MAA).
The MAA is the preeminent SMPS individual honor that salutes industry professionals for exemplary achievements and contributions to the field of professional services marketing in the design and building industry. The award criterion requires that nominees demonstrate significant accomplishments in at least three of five categories: education, professional leadership, innovative programs, marketing communications, and research.
In 1982, Potter joined Gilbane Building Co.’s Mid-Atlantic Region as regional manager of business development. The next year, Potter joined SMPS in the Washington, D.C., Chapter.
Thus started his 29-year relationship with Gilbane and SMPS. His career at Gilbane has helped fuel Gilbane’s growth to one of the largest builders in the nation, with over $4 billion in construction volume and over 60 offices globally.
A leader at Gilbane, Potter became the first sales/marketing officer in the company to be elected senior vice president, and he served multiple management roles in marketing, business development, and strategy nationally.
Additionally, his leadership and hands-on innovation at SMPS have spanned chapter, regional, and national levels. Potter was instrumental in the development of the association’s well-respected business development curriculum. BD+C
Related Stories
| May 7, 2012
2012 BUILDING TEAM AWARDS: TD Ameritrade Park
The new stadium for the College World Series in Omaha combines big-league amenities within a traditional minor league atmosphere.
| May 7, 2012
2012 BUILDING TEAM AWARDS: Fort Belvoir Community Hospital
A new military hospital invokes evidence-based design to create a LEED-certified facility for the nation’s soldiers and their families.
| May 7, 2012
2012 BUILDING TEAM AWARDS: Audie L. Murphy VA Hospital
How a Building Team created a high-tech rehabilitation center for wounded veterans of the conflicts in Iraq and Afghanistan.
| May 3, 2012
2012 BUILDING TEAM AWARDS: Rush University Medical Center
This fully integrated Building Team opted for a multi-prime contracting strategy to keep construction going on Chicago’s Rush University Medical Center, despite the economic meltdown.
| May 3, 2012
U of Michigan team looking to create highly efficient building envelope designs
The system combines the use of sensors, novel construction materials, and utility control software in an effort to create technology capable of reducing a building’s carbon footprint.
| May 3, 2012
Best commercial modular buildings and marketing programs recognized
Judges scored entries on architectural excellence, technical innovation, cost effectiveness, energy efficiency, and calendar days to complete.
| May 3, 2012
Zero Energy Research Lab opens at North Texas
The living lab—the only one of its kind in Texas—is designed to test various technologies and systems in order to achieve a net-zero consumption of energy.
| May 3, 2012
NSF publishes ANSI standard evaluating the sustainability of single ply roofing membranes
New NSF Standard provides manufacturers, specifiers and building industry with verifiable, objective criteria to identify sustainable roofing products.
| May 3, 2012
Gilbane to provide CM services for North Reading’s integrated middle/high school
The project scope includes a wastewater treatment plant, demolition of the existing high school and extensive athletic fieldwork.
