The Society for Marketing Professional Services (SMPS) recognized Alfred K. Potter II, FSMPS, senior vice president with Gilbane Building Co., with the 2011 Weld Coxe Marketing Achievement Award (MAA).
The MAA is the preeminent SMPS individual honor that salutes industry professionals for exemplary achievements and contributions to the field of professional services marketing in the design and building industry. The award criterion requires that nominees demonstrate significant accomplishments in at least three of five categories: education, professional leadership, innovative programs, marketing communications, and research.
In 1982, Potter joined Gilbane Building Co.’s Mid-Atlantic Region as regional manager of business development. The next year, Potter joined SMPS in the Washington, D.C., Chapter.
Thus started his 29-year relationship with Gilbane and SMPS. His career at Gilbane has helped fuel Gilbane’s growth to one of the largest builders in the nation, with over $4 billion in construction volume and over 60 offices globally.
A leader at Gilbane, Potter became the first sales/marketing officer in the company to be elected senior vice president, and he served multiple management roles in marketing, business development, and strategy nationally.
Additionally, his leadership and hands-on innovation at SMPS have spanned chapter, regional, and national levels. Potter was instrumental in the development of the association’s well-respected business development curriculum. BD+C
Related Stories
| May 10, 2012
Chapter 7 When Modern Becomes Historic: Preserving the Modernist Building Envelope
This AIA CES Discovery course explores the special reconstruction questions posed by Modern-era buildings.
| May 10, 2012
Chapter 6 Energy Codes + Reconstructed Buildings: 2012 and Beyond
Our experts analyze the next generation of energy and green building codes and how they impact reconstruction.
| May 10, 2012
Chapter 5 LEED-EB and Green Globes CIEB: Rating Sustainable Reconstruction
Certification for existing buildings under these two rating programs has overtaken that for new construction.
| May 10, 2012
Chapter 4 Business Case for High-Performance Reconstructed Buildings
Five reconstruction projects in one city make a bottom-line case for reconstruction across the country.
| May 10, 2012
Chapter 3 How Building Technologies Contribute to Reconstruction Advances
Building Teams are employing a wide variety of components and systems in their reconstruction projects.
| May 10, 2012
Chapter 2 Exemplary High-Performance Reconstruction Projects
Several case studies show how to successfully renovate existing structures into high-performance buildings.
| May 9, 2012
Chapter 1 Reconstruction: ‘The 99% Solution’ for Energy Savings in Buildings
As a share of total construction activity reconstruction has been on the rise in the U.S. and Canada in the last few years, which creates a golden opportunity for extensive energy savings.
| May 9, 2012
International green building speaker to keynote Australia’s largest building systems trade show
Green building, sustainability consultant, green building book author Jerry Yudelson will be the keynote speaker at the Air-Conditioning, Refrigeration and Building Systems (ARBS) conference in Melbourne, Australia.
| May 9, 2012
Tishman delivers Revel six weeks early
Revel stands more than 730 feet tall, consists of over 6.3 milliont--sf of space, and is enclosed by 836,762-sf of glass.
| May 9, 2012
Stoddert Elementary School in DC wins first US DOE Green Ribbon School Award
Sustainable materials, operational efficiency, and student engagement create high-performance, healthy environment for life-long learning.