The Society for Marketing Professional Services (SMPS) recognized Alfred K. Potter II, FSMPS, senior vice president with Gilbane Building Co., with the 2011 Weld Coxe Marketing Achievement Award (MAA).
The MAA is the preeminent SMPS individual honor that salutes industry professionals for exemplary achievements and contributions to the field of professional services marketing in the design and building industry. The award criterion requires that nominees demonstrate significant accomplishments in at least three of five categories: education, professional leadership, innovative programs, marketing communications, and research.
In 1982, Potter joined Gilbane Building Co.’s Mid-Atlantic Region as regional manager of business development. The next year, Potter joined SMPS in the Washington, D.C., Chapter.
Thus started his 29-year relationship with Gilbane and SMPS. His career at Gilbane has helped fuel Gilbane’s growth to one of the largest builders in the nation, with over $4 billion in construction volume and over 60 offices globally.
A leader at Gilbane, Potter became the first sales/marketing officer in the company to be elected senior vice president, and he served multiple management roles in marketing, business development, and strategy nationally.
Additionally, his leadership and hands-on innovation at SMPS have spanned chapter, regional, and national levels. Potter was instrumental in the development of the association’s well-respected business development curriculum. BD+C
Related Stories
Reconstruction & Renovation | Mar 28, 2022
Is your firm a reconstruction sector giant?
Is your firm active in the U.S. building reconstruction, renovation, historic preservation, and adaptive reuse markets? We invite you to participate in BD+C's inaugural Reconstruction Market Research Report.
Legislation | Mar 28, 2022
LEED Platinum office tower faces millions in fines due to New York’s Local Law 97
One Bryant Park, also known as the Bank of America Tower, in Manhattan faces an estimated $2.4 million in annual fines when New York City’s York’s Local Law 97 goes into effect.
Healthcare Facilities | Mar 25, 2022
Health group converts bank building to drive-thru clinic
Edward-Elmhurst Health and JTS Architects had to get creative when turning an American Chartered Bank into a drive-thru clinic for outpatient testing and vaccinations.
Higher Education | Mar 24, 2022
Higher education sector sees 19 percent reduction in facilities investments
Colleges and universities face a growing backlog of capital needs and funding shortfalls, according to Gordian’s 2022 State of Facilities in Higher Education report.
Architects | Mar 16, 2022
James Hoban: Designer and builder of the White House
Stewart D. McLaurin, President of the White House Historical Association, chats with BD+C Executive Editor Robert Cassidy about James Hoban, the Irish draftsman and builder who convinced George Washington to let him design and build the White House.
Architects | Mar 16, 2022
Diébédo Francis Kéré named 2022 Pritzker Architecture Prize recipient
Diébédo Francis Kéré, architect, educator and social activist, has been selected as the 2022 Laureate of the Pritzker Architecture Prize, announced Tom Pritzker, Chairman of The Hyatt Foundation, which sponsors the award that is regarded internationally as architecture’s highest honor.
Architects | Mar 10, 2022
Gyo Obata, FAIA, HOK Founding Partner, passes away at 99
Obata's career spanned six decades and included iconic projects like the National Air and Space Museum in Washington, D.C., and Community of Christ Temple in Independence, Mo.
AEC Tech Innovation | Mar 9, 2022
Meet Emerge: WSP USA's new AEC tech incubator
Pooja Jain, WSP’s VP-Strategic Innovation, discusses the pilot programs her firm’s new incubator, Emerge, has initiated with four tech startup companies. Jain speaks with BD+C's John Caulfield about the four AEC tech firms to join Cohort 1 of the firm’s incubator.
Architects | Mar 2, 2022
FGM Architects and LeMay Erickson Willcox Architects join forces
FGM Architects announced that LeMay Erickson Wilcox Architects, a 19-person architectural studio based in Reston, VA is joining their firm.
Architects | Mar 1, 2022
Alyson Steele Elected President and CEO of Quinn Evans
(2.25.22) Alyson Steele, FAIA, LEED AP, has been elected president and chief executive officer of Quinn Evans, a nationally recognized firm providing architecture, planning, interior design, landscape architecture, and historic preservation services. Steele has been with the firm since 1997 and previously served as executive vice president and chief design officer. She succeeds Larry Barr, FAIA, who will continue to serve on the board of directors.
