The Society for Marketing Professional Services (SMPS) recognized Alfred K. Potter II, FSMPS, senior vice president with Gilbane Building Co., with the 2011 Weld Coxe Marketing Achievement Award (MAA).
The MAA is the preeminent SMPS individual honor that salutes industry professionals for exemplary achievements and contributions to the field of professional services marketing in the design and building industry. The award criterion requires that nominees demonstrate significant accomplishments in at least three of five categories: education, professional leadership, innovative programs, marketing communications, and research.
In 1982, Potter joined Gilbane Building Co.’s Mid-Atlantic Region as regional manager of business development. The next year, Potter joined SMPS in the Washington, D.C., Chapter.
Thus started his 29-year relationship with Gilbane and SMPS. His career at Gilbane has helped fuel Gilbane’s growth to one of the largest builders in the nation, with over $4 billion in construction volume and over 60 offices globally.
A leader at Gilbane, Potter became the first sales/marketing officer in the company to be elected senior vice president, and he served multiple management roles in marketing, business development, and strategy nationally.
Additionally, his leadership and hands-on innovation at SMPS have spanned chapter, regional, and national levels. Potter was instrumental in the development of the association’s well-respected business development curriculum. BD+C
Related Stories
Office Buildings | Apr 28, 2022
A 48-story office tower to rise over boomtown Austin
In downtown Austin, Texas, a planned 48-story office tower, The Republic, recently secured its first major tenant—allowing for the groundbreaking by midyear.
Sports and Recreational Facilities | Apr 27, 2022
New Univ. of Texas Moody Center houses men’s and women’s basketball, other events
The recently completed 530,000 sf University of Texas Moody Center is the new home for men’s and women’s basketball at the Austin campus.
Architects | Apr 26, 2022
Low-tech skills architects need to keep in a high-tech world
As architects continue to lean into learning and mastering the latest technologies, let us not forget the foundational, fundamental skills that are still expected by clients. RS&H National Design Director Philip Robbie explains.
Green | Apr 26, 2022
Climate justice is the design challenge of our lives
As climate change accelerates, poor nations and disadvantaged communities are suffering the first and worst impacts.
Multifamily Housing | Apr 26, 2022
Fitness centers for multifamily housing: Advice from 'Dr. Fitness,' Karl Smith
In this episode for HorizonTV, Cortland's Karl Smith shares best practices for designing, siting, and operating fitness centers in apartment communities.
Mixed-Use | Apr 26, 2022
Downtown Phoenix to get hundreds of residential and student housing units
In fast-growing Phoenix, Arizona, a transit-oriented development called Central Station will sit adjacent to Arizona State University’s Downtown Phoenix campus.
Hotel Facilities | Apr 25, 2022
U.S. hotel construction pipeline up 2%, with 5,090 projects in the works
The total U.S. hotel construction pipeline stands at 5,090 projects and 606,302 rooms at the end of the first quarter of 2022, up 2% by projects, but down 3% by rooms, according to the Q1 2022 Construction Pipeline Trend Report for the United States from Lodging Econometrics (LE).
Codes and Standards | Apr 25, 2022
Supply chain constraints, shifting consumer demands adding cost pressures to office fit-outs
Cushman & Wakefield’s 2022 Americas Office Fit-Out Cost Guide found supply chain constraints and shifting consumer demands will continue to add pressure to costs, both in materials and labor.
Sports and Recreational Facilities | Apr 25, 2022
Iowa's Field of Dreams to get boutique hotel, new baseball fields
A decade ago, Go the Distance Baseball formed to preserve the Iowa farm site where the 1989 movie Field of Dreams was filmed.
Building Team | Apr 22, 2022
EarthCam Adds Senior Leadership Roles to Facilitate Rapid Growth
EarthCam today announced several new leadership positions as it scales up to accommodate increasing demand for its webcam technology and services.
