Society views millennials in the same light that Homer Simpson views alcohol: they are the cause of, and solution to, all of life’s problems.
Every week it seems another article is released accusing millennials of killing something: department stores, fast food, and homeownership, just to name a few. But at the opposite end of the spectrum, millennials have also been credited with shirking the status quo and driving the global economy forward in new and unique ways.
San Francisco is often considered a haven for the stereotypical millennial, so it makes sense that a new tap room and brewery (how millennial is that?) in Ghiradelli Square has been designed to specifically cater to the millennial crowd. San Francisco Brewing Co.’s first tap room and brewery is a 12,000-sf restaurant with a 100-seat outdoor beer garden with fire pits and communal seating.
See Also: Miami International Airport is home to the first Johnnie Walker store in the U.S.
Designed by BCV Architecture + Interiors, the restaurant’s 22-foot shuffleboard table, ping pong tables, foosball tables, Pop-A-Shot, and cornhole boards were included specifically to attract more of the brand’s millennial clientele. Guests will also be allowed to use prepaid RFID cards to access taps and pour their own beer samples and take a look into the brewery to see how the process works (who are we kidding, they are probably all brewing their own beer at home and documenting the whole process on their blog).
The tap room and brewery uses a rustic, industrial design that incorporates timber framing and black steel accents from the existing building into the new design. The flagship tap room officially opened on May 9.
Related Stories
| Aug 11, 2010
ASHRAE introduces building energy label prototype
Most of us know the fuel efficiency of our cars, but what about our buildings? ASHRAE is working to change that, moving one step closer today to introducing its building energy labeling program with release of a prototype label at its 2009 Annual Conference in Louisville, Ky.
| Aug 11, 2010
10 tips for mitigating influenza in buildings
Adopting simple, common-sense measures and proper maintenance protocols can help mitigate the spread of influenza in buildings. In addition, there are system upgrades that can be performed to further mitigate risks. Trane Commercial Systems offers 10 tips to consider during the cold and flu season.
| Aug 11, 2010
MulvannyG2 Architecture wins “Best Mixed-use Development—Future” award
MulvannyG2 Architecture’s project, Aquapearl in Taipei, Taiwan, was honored by Cityscape Asia 2009 as the “Best Mixed-use Development -Future” on May 20, 2009 at the annual conference in Singapore.
| Aug 11, 2010
AECOM, Arup, Gensler most active in commercial building design, according to BD+C's Giants 300 report
A ranking of the Top 100 Commercial Design Firms based on Building Design+Construction's 2009 Giants 300 survey. For more Giants 300 rankings, visit http://www.BDCnetwork.com/Giants
| Aug 11, 2010
Turner Building Cost Index dips nearly 4% in second quarter 2009
Turner Construction Company announced that the second quarter 2009 Turner Building Cost Index, which measures nonresidential building construction costs in the U.S., has decreased 3.35% from the first quarter 2009 and is 8.92% lower than its peak in the second quarter of 2008. The Turner Building Cost Index number for second quarter 2009 is 837.
| Aug 11, 2010
AGC unveils comprehensive plan to revive the construction industry
The Associated General Contractors of America unveiled a new plan today designed to revive the nation’s construction industry. The plan, “Build Now for the Future: A Blueprint for Economic Growth,” is designed to reverse predictions that construction activity will continue to shrink through 2010, crippling broader economic growth.
| Aug 11, 2010
PCL Construction, HITT Contracting among nation's largest commercial building contractors, according to BD+C's Giants 300 report
A ranking of the Top 50 Commercial Contractors based on Building Design+Construction's 2009 Giants 300 survey. For more Giants 300 rankings, visit http://www.BDCnetwork.com/Giants
| Aug 11, 2010
Webcor, Hunt Construction lead the way in mixed-use construction, according to BD+C's Giants 300 report
A ranking of the Top 30 Mixed-Use Contractors based on Building Design+Construction's 2009 Giants 300 survey. For more Giants 300 rankings, visit http://www.BDCnetwork.com/Giants