The Dallas Cowboys and Omni Hotels & Resorts are partnering to develop a new hotel at the future site of the Cowboys World Headquarters in Frisco, Texas.
The Omni property will be one of the only full-service upscale hotels in the area, and serve as a cornerstone of the mixed-use development, which will be anchored by the Dallas Cowboys World Headquarters and Frisco’s Multi-Use Event Center.
The publicly-owned, 12,000-seat multipurpose event center will be used by the city of Frisco and Frisco Independent School District (FISD) to host various activities, including athletic competitions, graduations, and other special events. The Dallas Cowboys will use the event center as its training facility.
The Omni Frisco Hotel will feature 300 guest rooms, meeting space and a ballroom, and several food and beverage experiences, including a rooftop pool deck. The hotel will serve meeting groups, as well as business and leisure travelers alike, including visitors attending Cowboys training camp, as well as the many events and activities hosted by the city of Frisco and FISD at the events and sports facility. Guests may also enjoy the retail and dining establishments that will be adjacent to the hotel.
Located on a 90-acre site at the northwest corner of Warren Parkway and the Dallas North Tollway, the Cowboys World Headquarters will be the new home to the NFL team’s entire football operations, including administrative offices, coaches’ offices, and the Dallas Cowboys Cheerleaders. The mixed-use development will be built on approximately 66 acres remaining of the 90-acre tract. Planned uses for the development also include additional corporate offices, retail and restaurants.
“We could not be more proud of our partnership with Omni Hotels & Resorts, a Dallas-based company with a proven track record of successful ventures nationally, including two projects right here in the Metroplex – the Omni Dallas and Omni Fort Worth Hotels,” said Stephen Jones, chief operating officer and executive vice president for the Dallas Cowboys. “Omni is one of the country’s top-rated luxury hotel brands, popular with business travelers and vacationers, alike. As one of the most recognizable and popular brands in the world ourselves, it makes perfect sense that we would team up to bring to life this extraordinary development.”
The Dallas-based luxury hotel brand has 60 distinct properties in North America, including four in the Dallas/Fort Worth Metroplex – the Omni Dallas Hotel, Omni Fort Worth Hotel, Omni Mandalay Hotel at Las Colinas and the Omni Dallas Hotel at Park West. The Omni Dallas Hotel and Omni Fort Worth Hotel, both constructed within the last five years, serve as their cities’ convention center hotels, and are connected and adjacent to the cities’ convention centers respectively.
“The Dallas Cowboys is one of the most iconic sports franchises in the world, and it is truly an honor to work with them to raise Frisco’s profile as a dynamic and exciting destination for sports fans, meeting planners, as well as business and leisure travelers alike,” said Mike Deitemeyer, president for Omni Hotels & Resorts. “This promises to be a powerhouse development that will attract millions of people each year to the vibrant Frisco community."
As one of the fastest growing communities in Texas, Frisco’s population grew 247 percent from 2000 to 2009, making it the fastest-growing city in America for the decade. Frisco has also experienced a renaissance as a top destination for travelers. According to a study commissioned by the Frisco Convention & Visitors Bureau, approximately 4.98 million people visited the city during the FY 2013 and spent nearly $1.4 billion.
“We knew we had a world-class partner with the Dallas Cowboys, and now we have a world-class hotel partner in Omni,” said Mayor Maher Maso. “This partnership marks a significant milestone in the development of an exciting, unique project. The synergy surrounding this mixed-use development is building upon Frisco’s growing reputation as vibrant community offering something for everyone, whether you’re a conventioneer, sports enthusiast or looking for family friendly entertainment. We’re extremely excited to work together to deliver a first-class hotel facility to our community – something all residents in Frisco can be proud of, and ultimately benefit from.”
Ground broke on the Cowboys World Headquarters on August 22, 2014. The Omni Frisco Hotel is expected to break ground in the spring of 2015, with a scheduled opening set for early 2017.
Related Stories
Hotel Facilities | Jul 30, 2020
Las Vegas’s Circa Resort & Casino will feature contactless technology throughout
The resort is slated to open in late 2020.
Hotel Facilities | Jun 25, 2020
Restoration of 1930s El Paso hotel completes
The project represented a cross-collaboration of Cooper Carry’s Hospitality studio and The Johnson Studio at Cooper Carry.
Hotel Facilities | May 26, 2020
Apple is building a 192-room hotel on its billion-dollar Austin Campus
A hotel brand has yet to be announced.
Hotel Facilities | Mar 25, 2020
Chicago's new Sophy Hotel
Completed in 2018, the seven-story, 98-guest room hotel complements the local museums, cultural attractions, and University of Chicago campus.
Hotel Facilities | Feb 19, 2020
Ciel Tower will be the tallest hotel in the world
NORR designed the tower.
Modular Building | Feb 16, 2020
On the West Coast, prefab gains ground for speedier construction
Gensler has been working with component supplier Clark Pacific on several projects.
Hotel Facilities | Feb 12, 2020
HGA-designed hotel becomes one of the tallest buildings in Rochester, Minn.
The project is part of the city’s Destination Medical Center initiative.
Hotel Facilities | Jan 28, 2020
Atari to build eight video game-themed hotels
The first location will break ground in Phoenix later this year.
Hotel Facilities | Dec 5, 2019
Disney’s Galactic Starcruiser hotel will open in 2021
The immersive hotel will be the company’s newest Star Wars experience.
Hotel Facilities | Nov 7, 2019
New London aparthotel is made entirely from shipping containers
Doone Silver Kerr designed the project.