The Dallas Cowboys and Omni Hotels & Resorts are partnering to develop a new hotel at the future site of the Cowboys World Headquarters in Frisco, Texas.
The Omni property will be one of the only full-service upscale hotels in the area, and serve as a cornerstone of the mixed-use development, which will be anchored by the Dallas Cowboys World Headquarters and Frisco’s Multi-Use Event Center.
The publicly-owned, 12,000-seat multipurpose event center will be used by the city of Frisco and Frisco Independent School District (FISD) to host various activities, including athletic competitions, graduations, and other special events. The Dallas Cowboys will use the event center as its training facility.
The Omni Frisco Hotel will feature 300 guest rooms, meeting space and a ballroom, and several food and beverage experiences, including a rooftop pool deck. The hotel will serve meeting groups, as well as business and leisure travelers alike, including visitors attending Cowboys training camp, as well as the many events and activities hosted by the city of Frisco and FISD at the events and sports facility. Guests may also enjoy the retail and dining establishments that will be adjacent to the hotel.
Located on a 90-acre site at the northwest corner of Warren Parkway and the Dallas North Tollway, the Cowboys World Headquarters will be the new home to the NFL team’s entire football operations, including administrative offices, coaches’ offices, and the Dallas Cowboys Cheerleaders. The mixed-use development will be built on approximately 66 acres remaining of the 90-acre tract. Planned uses for the development also include additional corporate offices, retail and restaurants.
“We could not be more proud of our partnership with Omni Hotels & Resorts, a Dallas-based company with a proven track record of successful ventures nationally, including two projects right here in the Metroplex – the Omni Dallas and Omni Fort Worth Hotels,” said Stephen Jones, chief operating officer and executive vice president for the Dallas Cowboys. “Omni is one of the country’s top-rated luxury hotel brands, popular with business travelers and vacationers, alike. As one of the most recognizable and popular brands in the world ourselves, it makes perfect sense that we would team up to bring to life this extraordinary development.”
The Dallas-based luxury hotel brand has 60 distinct properties in North America, including four in the Dallas/Fort Worth Metroplex – the Omni Dallas Hotel, Omni Fort Worth Hotel, Omni Mandalay Hotel at Las Colinas and the Omni Dallas Hotel at Park West. The Omni Dallas Hotel and Omni Fort Worth Hotel, both constructed within the last five years, serve as their cities’ convention center hotels, and are connected and adjacent to the cities’ convention centers respectively.
“The Dallas Cowboys is one of the most iconic sports franchises in the world, and it is truly an honor to work with them to raise Frisco’s profile as a dynamic and exciting destination for sports fans, meeting planners, as well as business and leisure travelers alike,” said Mike Deitemeyer, president for Omni Hotels & Resorts. “This promises to be a powerhouse development that will attract millions of people each year to the vibrant Frisco community."
As one of the fastest growing communities in Texas, Frisco’s population grew 247 percent from 2000 to 2009, making it the fastest-growing city in America for the decade. Frisco has also experienced a renaissance as a top destination for travelers. According to a study commissioned by the Frisco Convention & Visitors Bureau, approximately 4.98 million people visited the city during the FY 2013 and spent nearly $1.4 billion.
“We knew we had a world-class partner with the Dallas Cowboys, and now we have a world-class hotel partner in Omni,” said Mayor Maher Maso. “This partnership marks a significant milestone in the development of an exciting, unique project. The synergy surrounding this mixed-use development is building upon Frisco’s growing reputation as vibrant community offering something for everyone, whether you’re a conventioneer, sports enthusiast or looking for family friendly entertainment. We’re extremely excited to work together to deliver a first-class hotel facility to our community – something all residents in Frisco can be proud of, and ultimately benefit from.”
Ground broke on the Cowboys World Headquarters on August 22, 2014. The Omni Frisco Hotel is expected to break ground in the spring of 2015, with a scheduled opening set for early 2017.
Related Stories
Market Data | Dec 13, 2017
Top world regions and markets in the global hotel construction pipeline
The top world region by project count is North America.
Hotel Facilities | Nov 10, 2017
The hotel of the future has just the right amount of tech
CallisonRTKL’s recent survey helps shed some light on how the hotel of the future might strike a balance between tech and the human touch.
Mixed-Use | Oct 19, 2017
Mixed-use Dubai tower will have the world’s tallest ceramic facade
The 63-story tower will house a Mandarin Oriental hotel, residences, and restaurants.
Hotel Facilities | Oct 6, 2017
This year’s Radical Innovation Award winners showcase portable and flexible hotel designs
The grand prize hotel concept gives new meaning to “back to nature.”
Codes and Standards | Sep 1, 2017
U.S. markets with the largest hotel construction pipeline
New York has the largest hotel construction pipeline of any U.S. market.
Hotel Facilities | Aug 29, 2017
The Whitby Hotel in New York City emphasizes natural daylight in crowded Midtown Manhattan
The hotel’s uniquely deep foundation allows the building to have extensive amenity space.
Hotel Facilities | Aug 17, 2017
Seattle hotel will be the largest in the Pacific Northwest
The 45-story, 500-foot-tall tower is composed of two primary volumes.
Hotel Facilities | Aug 14, 2017
New W hotel takes a leap in its interior design
The brand’s focus will incorporate aspects of its properties’ surrounding communities.
Products and Materials | Jul 24, 2017
Nu-Wood brackets give 110-year-old hotel another level of distinction
One of the goals during the hotel’s 2014 and 2015 refurbishment was to create a low maintenance exterior.