Gimbal’s proximity beacons are small transmitters that use Bluetooth Low-Energy technology to send encrypted data to mobile devices. The beacons have become popular marketing and messaging tools for retailers (Apple Stores, Gamestop, American Apparel), sports teams and venues (the Cleveland Browns, the Miami Dolphins, Madison Square Garden, the Staples Center), and events and conferences (the U.S. Open, SXSW, Tribeca Film Festival).
When a shopper or event attendee comes in range, the beacon sends a message to a Gimbal-enabled mobile app on the person’s mobile phone. The app platform sends relevant information to the device, based on what the user has opted in for and the user’s exact location. The Miami Dolphins use Gimbal to message fans at Sun Life Stadium about where they can find shorter concession lines. The Chicago Transit Authority and advertising firm Titan have tested Gimbal beacon technology at several stations to determine whether advertising furthers engagement with transit riders.
In November, Retailigence, an online-to-online marketing platform, announced a strategic partnership with Gimbal to provide product and shopper data to retailers looking to fine-tune their marketing efforts. Presumably, retail designers could use such data to improve wayfinding in stores and even to create physical ways to influence shoppers’ traffic patterns within the store.
Not everyone’s ecstatic over the new technology. After Buzzfeed disclosed that Titan had planted 500 beacons in phone booths to push advertising, New York City officials had them removed.
Read about more innovations from BD+C's 2014 Great Solutions Report.
Related Stories
75 Top Building Products | Dec 16, 2019
Top Window and Door Products for 2019
Pella’s Rolscreen retractable screen and NanaWall’s HSW single-track sliding glass wall are among the 16 window and door products to make Building Design+Construction’s 2019 101 Top Products report.
75 Top Building Products | Dec 16, 2019
Top Structural Products for 2019
Inpro’s Fireline 140 fire barrier and Owens Corning’s Foamglas cellular glass insulation are among the 10 structural products to make Building Design+Construction's 2019 101 Top Products report.
75 Top Building Products | Dec 16, 2019
101 Top Products for 2019
Building Design+Construction readers and editors select their top building products for the past 12 months in the fourth-annual 101 Top Products report.
75 Top Building Products | Dec 16, 2019
Top Plumbing Products for 2019
Sloan's CX Flushometer and Zip Water's HydroTap are among the eight plumbing products to make Building Design+Construction's 2019 101 Top Products report.
75 Top Building Products | Dec 16, 2019
Top Interior Building Products for 2019
Arktura's Delta Drop ceiling and CertainTeed's Decoustics Rondolo wood panels are among the 13 new interior products to make Building Design+Construction's 2019 101 Top Products report.
75 Top Building Products | Dec 16, 2019
Top Glass and Glazing Products for 2019
SageGlass's Harmony dynamic glass and Vitro Architectural Glass's Acuity low-iron glass are among the nine new glass and glazing products to make Building Design+Construction's 2019 101 Top Products report.
75 Top Building Products | Dec 16, 2019
Top Flooring Products for 2019
Tarkett’s aviation-inspired flooring collection and J+J Flooring’s textile composite flooring are among the four new commercial flooring products to make Building Design+Construction’s 2019 101 Top Products report.
75 Top Building Products | Dec 16, 2019
Top Building Systems Products for 2019
FabricAir’s ceiling-hung fabric duct and Ellumi Lighting’s bacteria-killing lights are among the 13 new building systems products to make Building Design+Construction's 2019 101 Top Products report.
75 Top Building Products | Dec 12, 2019
Top Building Envelope Products for 2019
Sto's beetle-inspired exterior coating and Dörken Systems' UV-resistant vapor-permeable barrier are among the 28 new building envelope products to make Building Design+Construction's 2019 101 Top Products report.
Architects | Dec 10, 2019
Calling all emerging architects: Enter to win the $20,000 Forge Prize
This annual steel design competition will recognize three Finalists ($10,000 each) and one Grand Prize Winner ($20,000 total) for their novel concepts in steel-based structures. Entries are due Jan. 15, 2020.
