The segment of the housing industry that caters to those home buyers and renters who are 55+ years old saw gradual but steady improvement in 2011. This trend is expected to continue throughout 2012 as more baby boomers turn 55 and seek new homes and communities that offer the lifestyle they desire. However, since the conditions of the current overall housing market are limiting their ability to sell their existing homes, this market is not recovering as quickly as might have been expected.
Like the overall single-family housing market, the 55+ housing segment is facing a slow but steady recovery. "NAHB is projecting that the number of housing starts in 55+ communities will increase 18 percent to 53,200 units in 2012, and another 25 percent, to 66,600 in 2013," said Paul Emrath, NAHB's vice president of survey and housing policy research.
Emrath said the multifamily segment of the 55+ housing market is doing particularly well, with an estimated 57% increase to 21,300 starts in 2011, and further increases in the forecast of 25,400 new apartments in 2012 and 29,100 in 2013.
According to NAHB, the 55+ housing market should continue to gradually improve over the next few years. "Nevertheless, this market remains fragile as many people in this sector who would like to purchase a new home are having difficulties selling their existing homes," noted Emrath. "The issues constraining their ability to sell are the same issues restraining the overall single-family housing market - low appraisals, a large supply of foreclosures and tighter mortgage lending criteria."
Knowing their customer base is important for builders' success in the current economic climate. "The 55+ builders who are doing well in these challenging times are innovative and creative and are in touch with their customer base," said W. Don Whyte, president of Kennecott Land in South Jordan, Utah, and incoming chairman of NAHB's 50+ Housing Council. "Successful builders also continually conduct market research on buyer's preferences and needs."
"Meeting the needs of buyers in the 55+ market involves having a more focused and targeted strategy on how to design, build and market new homes," said Whyte. "Successful builders and developers in the current market will encompass this approach." BD+C
Related Stories
Building Team Awards | Apr 10, 2015
Virtual collaboration helps complete a hospital in 24 months
PinnacleHealth needed a new hospital STAT! This team delivered it in two years, start to finish.
Building Team Awards | Apr 10, 2015
New arts venue reinvigorates Virginia Tech's campus
The STV-led Building Team creates a world-class performance and arts venue with learning and entrepreneurial dimensions.
BIM and Information Technology | Apr 9, 2015
A carboard box by Google can bring virtual reality to architecture
The global search engine giant has launched a new product, Google Cardboard, that easily allows users to experience virtual reality.
Building Team Awards | Apr 9, 2015
Multifaced fitness center becomes campus landmark
A sloped running track and open-concept design put this Building Team to the test.
Building Team Awards | Apr 9, 2015
Nation's first LEED-certified bus depot
A bus garage in Harlem shows that even the most mundane of facilities can strut its environmentally sensitive stuff.
Building Team Awards | Apr 9, 2015
Setting the bar for port-of-entry design
Whenever you eat a tomato from Mexico, there’s a one-in-three chance it came through this LEED Gold gateway.
Building Team Awards | Apr 9, 2015
Big D’s billion-dollar baby: New Parkland Hospital Tops the Chart | BD+C
Dallas’s new $1.27 billion public hospital preserves an important civic anchor, Texas-style.
Building Team Awards | Apr 9, 2015
IPD-driven fusion facility serves science and student life in Chicago
In dire need of modern science labs and a student union, North Park University built both—in the same building.
Building Team Awards | Apr 9, 2015
‘Prudent, not opulent’ sets the tone for this Catholic hospital
This Building Team stuck with a project for seven years to get a new hospital built for a faithful client.
Building Team Awards | Apr 9, 2015
9/11 museum triumphs over controversy
The Building Team for this highly visible project had much more than design, engineering, and construction problems to deal with.
