The segment of the housing industry that caters to those home buyers and renters who are 55+ years old saw gradual but steady improvement in 2011. This trend is expected to continue throughout 2012 as more baby boomers turn 55 and seek new homes and communities that offer the lifestyle they desire. However, since the conditions of the current overall housing market are limiting their ability to sell their existing homes, this market is not recovering as quickly as might have been expected.
Like the overall single-family housing market, the 55+ housing segment is facing a slow but steady recovery. "NAHB is projecting that the number of housing starts in 55+ communities will increase 18 percent to 53,200 units in 2012, and another 25 percent, to 66,600 in 2013," said Paul Emrath, NAHB's vice president of survey and housing policy research.
Emrath said the multifamily segment of the 55+ housing market is doing particularly well, with an estimated 57% increase to 21,300 starts in 2011, and further increases in the forecast of 25,400 new apartments in 2012 and 29,100 in 2013.
According to NAHB, the 55+ housing market should continue to gradually improve over the next few years. "Nevertheless, this market remains fragile as many people in this sector who would like to purchase a new home are having difficulties selling their existing homes," noted Emrath. "The issues constraining their ability to sell are the same issues restraining the overall single-family housing market - low appraisals, a large supply of foreclosures and tighter mortgage lending criteria."
Knowing their customer base is important for builders' success in the current economic climate. "The 55+ builders who are doing well in these challenging times are innovative and creative and are in touch with their customer base," said W. Don Whyte, president of Kennecott Land in South Jordan, Utah, and incoming chairman of NAHB's 50+ Housing Council. "Successful builders also continually conduct market research on buyer's preferences and needs."
"Meeting the needs of buyers in the 55+ market involves having a more focused and targeted strategy on how to design, build and market new homes," said Whyte. "Successful builders and developers in the current market will encompass this approach." BD+C
Related Stories
High-rise Construction | Apr 23, 2015
Size matters in NYC, where several projects vie for the city’s tallest building honor
The latest renderings of 217 West 57th Street show a tower that would rise higher than the World Trade Center’s pinnacle, when elevations are included.
Multifamily Housing | Apr 22, 2015
Condo developers covet churches for conversions
Former churches, many of which are sitting on prime urban real estate, are being converted into libraries, restaurants, and with greater frequency condominiums.
High-rise Construction | Apr 22, 2015
Architects propose sustainable ‘vertical city’ in the Sahara
Designers aim to make the 1,476-foot tower sustainable, relying on rainwater collection, solar power, and geothermal energy.
Architects | Apr 22, 2015
Architecture Billings Index accelerates in March
For the second consecutive month, the Architecture Billings Index indicated a modest increase in design activity in March.
Green | Apr 22, 2015
AIA Committee on the Environment recognizes Top 10 Green Projects
Seattle's Bullitt Center and the University Center at The New School are among AIA's top 10 green buildings for 2015.
Museums | Apr 22, 2015
Check out Ralph Johnson's stunning nature-inspired Shanghai museum
The newly opened Shanghai Natural History Museum, designed by Perkins+Will’s Global Design Director Ralph Johnson, mimics the shape of a nautilus shell, and features natural elements throughout.
Green | Apr 22, 2015
GSA's Federal Center South Building honored with AIA Top Ten Plus Award for 'verified' sustainable performance
The annual award recognizes green building projects that have quantifiable metrics demonstrating the performance and positive impact of the sustainable design.
Architects | Apr 21, 2015
Megatrends shaping commercial building design
Gensler’s 2015 Design Forecast focuses on how changes in demographics, workplace preferences, and technology are affecting how and why structures get built.
Office Buildings | Apr 21, 2015
Stop the endless debate over open vs. closed work environments
Rather than be confused by the constant stream of opinions, leadership teams contemplating workplace investments should start with powerful employee engagement strategies that drive results.
BIM and Information Technology | Apr 21, 2015
Software tools shouldn't dictate the AEC process
With over 200 solutions on the market, construction software is one of the most complex and fragmented markets, writes Gensler's Mark Thole.
