flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

MVRDV designs Seoul entertainment district with gold entrance and curtain façade

Retail Centers

MVRDV designs Seoul entertainment district with gold entrance and curtain façade

The 9,800-sm complex will have retail and nightclub space with a plaza in between the two concrete buildings.


By Mike Chamernik, Associate Editor | July 21, 2016

Paradise City in Seoul, South Korea. Rendering: MVRDV. Click here to enlarge.

People will notice a big gold splotch when they are flying into Seoul.

The Dutch architecture firm MVRDV designed Paradise City, an entertainment district in the South Korean capital. Comprising two buildings with a plaza in between, the main entrance is colored with a giant golden circle. The firm says the spot will mark the entrance like a sunbeam and will even be visible to airplanes landing at and departing from the nearby Incheon Airport.

The 9,800-sm complex consists of two concrete buildings. The curved 3,600-sm Sandbox will be a retail center that connects to a new casino. Partygoers will flock to the rectangular, 6,200-sm Nightclub, which also has a water club and sky-garden on the upper floor.

The windowless buildings will welcome guests with glass entrances worked into the curtain-like façade. 

“The buildings are opened by lifting them like a curtain, unravelling their interior,” MVRDV Co-founder Winy Maas said in a statement.

Construction will begin later this year and finish in 2018, in time for the 2018 Winter Olympics in Pyeongchang, South Korea.

MVRDV worked with Gansam Architects, who designed the wider masterplan that includes a boutique hotel, food-court, spa, galleries, and convention facilities.

 

Rendering: MVRDV. Click to enlarge.

Related Stories

| Feb 20, 2013

Higher standards, efficiency programs keys to 40% energy usage reduction in commercial buildings since 1980

Commercial buildings have seen a drop in their energy intensity of more than 40% since 1980, according to a recent report from Bloomberg New Energy Finance and the Business Council for Sustainable Energy.

| Feb 14, 2013

Firestone projects recognized for roofing excellence

Firestone Building Products has been awarded the 2012 RoofPoint Excellence in Design Award in two categories: Global Leadership and Advancing Sustainable Roofing.

| Feb 13, 2013

Department store concept by OMA's Koolhaas, Alsaka draws inspiration from open-air Arab marketplaces

The Exhibition Hall, a retail concept planned in Kuwait City's 360° Mall, will meld cultural and commerce spaces in a series of galleries reminiscent of the long passages of the souq—traditional, open-air marketplaces found in Arab cities.

| Feb 13, 2013

China plans new car-free city

A new urban development near Chengdu, China, will provide new housing for ~80,000 people, surrounded by green space.

| Dec 9, 2012

AEC professionals cautiously optimistic about commercial construction in ’13

Most economists say the U.S. is slowly emerging from the Great Recession, a view that was confirmed to some extent by an exclusive survey of 498 BD+C subscribers whose views we sought on the commercial construction industry’s outlook on business prospects for 2013.

| Sep 20, 2012

Mid-box retail study shows lack of available sites in Chicago

Existing supply is tight everywhere and almost non-existent in the most attractive zones.

| Aug 21, 2012

Hong Kong’s first LEED Platinum pre-certified building opens

Environmentally-sensitive features have been incorporated, including reduced operational CO2 emissions, and providing occupiers with more choice in creating a suitable working environment.

| Jul 24, 2012

Dragon Valley Retail at epicenter of Yongsan International Business District

Masterplanned by architect Daniel Libeskind, the Yongsan IBD encompasses ten city blocks and includes a collection of high-rise residences and commercial buildings.

boombox1
boombox2
native1

More In Category

Adaptive Reuse

Empty mall to be converted to UCLA Research Park

UCLA recently acquired a former mall that it will convert into the UCLA Research Park that will house the California Institute for Immunology and Immunotherapy at UCLA and the UCLA Center for Quantum Science and Engineering, as well as programs across other disciplines. The 700,000-sf property, formerly the Westside Pavilion shopping mall, is two miles from the university’s main Westwood campus. Google, which previously leased part of the property, helped enable and support UCLA’s acquisition.




halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021