This year marks Gensler’s 50th anniversary. As it looks toward the future, the planet’s largest architectural design firm sees a world “on the cusp of breakthroughs made possible by innovation, urbanization, and global connectivity,” write co-CEOs David Gensler and Andy Cohen, FAIA, IIDA; and Diane Hoskins, FAIA, in Gensler’s just-released Design Forecast 2015.
Some of the topics Gensler addresses in its 73-page forecast—such as the role of design in increasingly citified environments, where generational demarcations are not always clear and where technological advances proceed unabated—might sound familiar to anyone who’s been keeping up with current events within the nonresidential construction universe.
However, many other AEC firms are probably thinking about how they should respond to the same megatrends that Gensler identifies as shaping design:
• Workplaces are rethinking the nature of work itself as social media and business networks mesh.
• As more people move into cities, innovation will be the key to pragmatic and affordable approaches to planning.
• If technology is raising the stakes on just about everything, where does the human dimension come in?
• In tackling problems revolving around infrastructure resilience, societies are leaning toward holistic solutions, active management, and stewardship.
• As density becomes the abiding development strategy, developers and owners are attracting the best tenants with rich amenities and transit-served destinations.
• Good data and strong analytics are crucial for keeping up with generational cohorts that are “moving targets.”
Gensler’s Forecast also cites 27 trends that are directly impacting the firm’s three primary practices: Workplace, Community, and Lifestyle. Here’s a sampling:
Commercial office buildings “are less of a stand-alone real estate product and more a part of mixed use.” That use, more often than not, is a combination that goes beyond towers to provide “different scales, and … promote[s] the kind of informal interaction that generates higher retail traffic and evening and weekend activity.”
An organizational imperative for an energy sector that must stay flexible and adaptable in a volatile world “is to align: one brand, mission, purpose, and workforce.”
Corporate campuses are shedding their stodgy image as disconnected, disparate buildings. By consolidating operations “under one roof,” companies maximize interactions, foster collaboration and innovation, and promote a sense of community. Photo: Hyundai Motor America, Fountain Valley, Calif. / courtesy Gensler
Technology “disrupts, so tech companies are questioning how buildings work. That means rethinking their performance and exploring innovations like untethered power.”
A burgeoning media sector, despite its equipment-heavy context, is still a creative industry that favors workspaces that are “open, amenity-filled, flexible in relation to new technologies, and capable of being scaled up fast for growth.”
Mass customization will drive product design, as large cities serve as micro-markets for products and innovation hubs that influence broader consumer tastes.
Life sciences companies are replacing traditional labs with technically complex workplaces that support the latest scientific advances, and allow researchers to form interdisciplinary teams for collaboration.
Next-generation aircraft provides a growth opportunity for large, non-hub airports to offer direct international service, city to city, bypassing existing gateway hubs. Global mega-hubs will grow and evolve as leisure destinations with more space dedicated to retail and dining. “Primed by smart devices, the passenger experience will take cues from retail centers and hotels.”
Consolidation, demographic shifts, and new competition are causing “massive” changes in the healthcare sector. Consumers want more choices. Work-based wellness is entering into the healthcare space. And the rise in specialty care centers reflects the movement toward personalized medicine that integrates clinical innovations with tailored care delivery.
What’s differentiating retail centers in an age of online shopping is their engagement with customers and communities. “As retailers’ real and digital worlds converge, the browse/buy function is evolving.” And word of mouth, so important to sales, “is part of the smartphone data that give retailers the bigger picture.”
In a digital era, when an experience that can’t be shared in real time “didn’t happen,” the goal of entertainment projects needs to be to connect with audiences before, during and after the event “so people are engaged and the ROI is higher.”
The hospitality sector is working overtime to be informal and welcoming, by integrating local culture and letting the larger community in whenever they can.
Countries in the Middle East and Asia are competing for which can build the tallest building. But the success of these “vertical cities” will ultimately be measured “by how well they attract and support tenants, and how well they fit with and enliven the city at their feet.”
Gensler foresees tomorrow’s mixed-use towers as anchors for diverse, walkable and transit-served districts.
Read the Gensler’s Design Forecast 2015.
Related Stories
Office Buildings | Jun 1, 2015
Can you make a new building as cool as a warehouse?
Just as we looked at that boarded up warehouse and thought it could be something other, office towers can be reborn, writes CannonDesign's Robert Benson.
Fire and Life Safety | May 27, 2015
7 bold applications and innovations for fire and life safety
BD+C’s roundup features colorful sprinklers for offices, hotels, museums; a fire-rated curtain wall at a transit hub in Manhattan; a combination CO/smoke detector; and more.
BIM and Information Technology | May 27, 2015
4 projects honored with AIA TAP Innovation Awards for excellence in BIM and project delivery
Morphosis Architects' Emerson College building in Los Angeles and the University of Delaware’s ISE Lab are among the projects honored by AIA for their use of BIM/VDC tools.
Healthcare Facilities | May 27, 2015
Rochester, Minn., looks to escape Twin Cities’ shadow with $6.5 billion biotech development
The 20-year plan would also be a boon to Mayo Clinic, this city’s best-known address.
BIM and Information Technology | May 26, 2015
Lego-like model building kit was created by an architect for architects
Arckit, as the system is called, was designed to a 1:48 scale, making it easy to create models accurate to the real-life, physical building projected.
BIM and Information Technology | May 26, 2015
Moore's Law and the future of urban design
SmithGroupJJR's Stephen Conschafter, urban designer and planner, discusses his thoughts on the 50th anniversary of Moore's Law and how technology is transforming urban design.
Architects | May 26, 2015
AIA design competition creates portable, temporary housing for the homeless
The winning design from the AIA's "A Safe Place" competition was built at the AIA convention in Atlanta and later donated to a local non-profit partner.
BIM and Information Technology | May 21, 2015
How AEC firms should approach BIM training
CASE Founding Partner Steve Sanderson talks about the current state of software training in the AEC industry and common pitfalls in AEC training.
Architects | May 20, 2015
Architecture billings remain stuck in winter slowdown
Regional business conditions continue to thrive in the South and West
University Buildings | May 19, 2015
Special Report: How your firm can help struggling colleges and universities meet their building project goals
Building Teams that want to succeed in the higher education market have to help their clients find new funding sources, control costs, and provide the maximum value for every dollar.